6 Tips for SMS Marketing

by Text Anywhere Business One message received. Just 5 seconds and around 90% of the recipients have already read and reverted back to the message. Text message marketing is no doubt the fastest, easiest and cheapest form of marketing. It has relatively higher delivery rates, engagement rates and read rates as compared to emails or other marketing forms. Here are a few tips that will help businesses do better in their text message marketing services:

Opt-in service: Rather than flooding your consumers’ inbox with oodles of messages they are not interested in, encourage them to opt in to your service. A mobile phone is something that is extremely personal and nobody will appreciate a text from a strange or unfamiliar number. Doing this can make your customers feel that you are being intrusive and this might offend them.

Right timing: Sending the right message to the right audience also depends on the right timing. Hit the nail on the head by getting the timing right. Find out that your target audience is and at what time they are most likely to interact with you. Determining the right timing to communicate with your audience will ensure better responses and fewer opt-outs.

Immediate response: Your customers will appreciate an immediate response. So, when they interact with you make sure that you are confirming their action immediately. Reward their participation immediately by instantly reverting back to them. If they have to wait for hours for your reply they will most probably opt-out or ignore your message the next time.

Engaging: Make sure your messages are interactive with a clear call to action button. Make sure you appear professional and engaging through your text message. Avoid the use of slang and informal words rather be clear, accurate and friendly in your message.

Add value: The most important thing to keep in mind with your text message marketing service is that your messages should offer something of value to the recipients. This value can be in the form of a special offer, an exclusive deal, a discount code, a coupon or information about your business.

Urgency: Another important aspect of Text Service is its call to urgency. Exploit this urgency in your messages by offering spot deals to customers. The messages are sent in real time and delivered to the recipients through an SMS gateway. Therefore, there is hardly any chance of delays that occur in email marketing and other direct forms of marketing.

With more than 90% of people owning a mobile phone, your potential client base is huge. Almost all of them use their phone to send and receive text messages regularly. This opens up a plethora of opportunities for businesses who are looking forward to SMS marketing as the future of their marketing strategy.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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