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The marketing industry has significantly changed in recent years, and one platform that has driven this transformation is Google Ads. Earlier known as Google AdWords, Google Ads is a pay-per-click (PPC) that allows small and big business owners to advertise their brands online.  

Google Ads has over 259 million visitors, 4.8 billion daily interactions, and over five billion search queries per day, meaning this platform can help you reach your business goals. There are many benefits a business can ascertain from Google Ads. Here are six reasons you should use Google Ads for your small business.

1. Maximize return on investment (ROI)

Optimizing Google Ads campaigns can lead to a high return on investment (ROI), as you can narrow your target audience to only people most likely to visit your website. Google Ads analytics also enable you to break down campaign expenses and determine if your ads are effective. These insights are useful to small businesses looking to boost their marketing strategies and future decision-making.

However, this takes time as you have to determine which approach suits you and your business. You have to constantly test and track your campaigns to get a clear picture of what will give you the best outcomes.

2. Drive sales and generate leads

The most common goal among small business owners is to generate leads and drive sales. This usually means running direct-response campaigns encouraging customers to take action, such as purchasing a product or signing up for newsletters.

Google Ads is one of the best tools for lead generation and can send targeted leads to your site or sign-in forms if your campaigns are correctly set up. They help you to focus more on individuals searching for your business. That means you can constantly refine your searches to ensure that only visitors willing to buy your product or service are sent to your site. If your previous Google Ads campaigns to attract the right customers failed, get a book from Claire Jarrett to learn why.  

3. Increase brand awareness

Google is the first place people visit when looking for a product or service, researching, or just browsing online. Therefore, your business should have a digital presence in at least one of the most popular search engines.

By promoting your business website on Google Ads, you can ensure your brand is continually visible to the right audience. Visitors will likely recognize and remember your brand if they see the same ad multiple times, which may result in more conversions, leads, and paying clients.  

4. It's a flexible marketing platform

Google Ads is a flexible search management platform that gives your marketing campaign an added advantage through automated bidding and real-time information. Your customers can efficiently create, manage and measure campaigns that involve several engines, media channels, and all Google advertising tools.

Integrating search campaigns with social and other digital efforts can help you get faster and more useful insights that can lead to better business decisions. You can also easily customize Google Ads to focus on particular online users. For instance, you can target people by location, the Google-owned site they are accessing, and the device they are using.

5. Get faster results than SEO campaigns

One disadvantage of depending solely on SEO for high-ranking search engine results is that it can take months to notice a significant change in your developments. This is because of the digital marketing nature, which is a highly competitive edge. It usually takes time and proper planning to attain your rank and prove your digital presence online.

As with most Google movements, Google ads are instant and will appear immediately in search engine results and Google partner sites once your campaign goes live. They are also easier to learn since there is not much contradictory information out there.

6. Monitor and outshine competitors

Google Ads is a clear platform where you can monitor your competitors, see their mistakes, and identify ways to boost your campaigns to increase productivity. You can find new and valuable keywords for your marketing campaigns with the help of competitor analysis.

No matter how best you are at keyword research, you will, at some point, need more ideas. It's a good idea to look at the terms used by your competitors to reclaim the concept of keyword research. To get more clicks, focus on your competitor's ad copy and create outstanding copy for your campaigns.

Endnote

Google Ads is one of the business’s most effective advertising tools. You can create a successful marketing campaign, such as search campaigns or shopping ads, for your business and its audience by leveraging all the Google Ads features. You will learn many of its benefits when you start and continue to use Google Ads.