6 Reasons To Include Video In Your Content Marketing

Online marketing experts know that a good written content can help boost website traffic. The trend, however, has changed and people are now looking for quality video content. This is because video recording has become an easy and a less costly task to execute. The recent technological advancements and the rise of social media have paved way to the inclusion of videos in content marketing. 

One big proof of this new trend is the increasing popularity of YouTube, which now comes second only behind Google as the world's largest search engine. Internet users have seemingly switched their preference from reading written content to enjoying watching informative videos and the stats on video useage are startling. It also means that you should start considering integrating video content into your online marketing strategy. If you need more convincing, below are five more great reasons to make video content a top priority:

Experts say that Internet users are 10 times more likely to comment, like, or share with video content than written posts. One possible reason is that most people have become lazy to read and now prefer to just sit and watch informative videos. Whatever the reason, it has become evident that people have been doing more watching than reading nowadays.

Majority of viewers will most likely watch more than 75 percent of your uploaded video content. Some experts say that the number of retained audience goes as high as 65 percent. These figures are difficult to match by just posting written content.

Mobile phones have drastically changed in the recent years. Technological improvements have been made, and marketing companies have scrambled their way to adjust to the changing trends. Video has become a perfect medium for mobile content consumption. Simply put, give your target audience something that they want to see, like quality video content.

If you have a great idea that you want to share, demonstrate it in video and your audience can view it almost right away. It is usually faster to record a three-minute video of your talking about a certain topic than to write the same message. As long as you have adequate Internet connection and the right equipment, you will save yourself more time by delivering your message through video.

These are just some of the best reasons why you should consider including video in your content marketing strategy. If you find filming yourself a bit daunting, just think about the impact that it will give to your audience and the future of your website. It can even save you more time than typing out each word that you want to deliver to your target audience. If you have a good Internet connection and a good quality camera or a smartphone, give video content a shot and see your Web traffic skyrocket.