6 most common pitfalls of digital marketing

Whether you like it or not, here’s the thing a great deal of you need to initially consider as a fact - just because you’re employing some of the most recent, well thought out and sophisticated tactics in the realm of digital marketing does not necessarily mean that your digital marketing strategy will eventually turn out to be a success on the whole.

 

This is indeed an important point that a lot of us tend to forget here and there, plus there is also the fact that you may not even be releasing the mistakes that you have made along the way. Whether it involves consulting Smegoweb for advice or even doing things by yourself for that matter, the problem does indeed need to be solved in the shortest possible time.

 

Here are 6 of the most common pitfalls we tend to fall into regarding the realm of digital marketing :-

 

• Blogging: Maybe you’re not blogging as much as you should be or you don’t realise their significance. With a strong keyword strategy along with thorough SEO practices to boot, blogs can be quite the powerful tool for your overall digital marketing strategy.
  
  

• Blogging Frequency: Having a good blog is of no real use if you aren’t blogging enough. The main fact of the matter is that you will certainly have to spend enough time on constant blogging if you ultimately want to see a good ROI.
  
  

• Social Media: Another vital aspect that a lot of companies tend to ignore or underestimate its general effectiveness. You content needs to be engaging as well as having the capacity to reach out to people in a unique and effective way.
  
  

• ROI Rules: As a marketer, these rules are pretty much a no-brainer from the get go. This means actually sitting down and understanding how aspects such as content marketing and lead generation affect your ROI for the better or worse.
  

 

• Relevant Content in your emails: Now this particular fact cannot possibly be stressed enough. After all, this can lead to a good 56% of people unsubscribing simply because of the irrelevancy of the current content.
  
  

• Mobile-Focused: Since a good 50% of most web traffic out there is mobile in nature, you can be sure that a good 80% of people will open their mail on their mobile devices. With this new wave, you certainly have to make sure that your focus remains on the mobile and its consumer as well.
  
  

Ultimately, even if you happen to have employed very few tactics in the above list, there is no cause of worry since getting things in order will not be that tough nor will it really take up a lot of your time either. Invest a good part of your time in tactfully avoiding these very pitfalls and you will have very little to worry about in the bargain.