6 Important Elements of Graphic Designing You Can't Ignore

Graphics are all around us these days. From posters and banners that we see on the road to the business cards we exchange and the websites we all love browsing, we can find graphics everywhere. They are the most important element of visual communication. If you are planning to get a logo or other type of graphic designed for your business then it is important for you to know some of the important aspects of graphic designing. Here we take a look at six elements of graphic designing you can’t ignore.

 

1 Idea    

Graphics are not just about putting designs and colors together. Whether it’s logo designing or website designing the first thing that you should focus on is the idea. What is that you want to communicate? You need to narrate this to the designer and make them aware of the values and goals of your business. This will help them come out with a graphic that meets these needs.

 

2 Use of Space     

Graphic designing is as much about the elements you are using in the design as it is about the amount of space that is left empty. It can be as small as a business card or a large frame that is available while designing a website. Space should be used judiciously creating a perfect balance in the graphics.

 

3 Colors

Color is one of the most vital aspects of any design and has got larger implications than what merely meets the eyes. Different colors can create different forms of emotion in the human mind and hence you should choose them accordingly. If there are colors that your brand is easily identifiable with, those should be used in your project.

 

4 Size     

Whether the graphic has a single element or multiple elements, its size goes a long way in establishing the brand prominence. A large logo on a business card can make it stand out while a small animated logo on the website may grab more attention than a large one. So you must be careful with the size of the graphics when they are used in different mediums.             

 

5 Typography       

Often designers tend to get carried away while choosing fonts for their design. While there is no rule that says you can’t experiment with fonts in your graphic design your primary target should be something that is easily readable even from a distance.

 

6 Shapes               

Shapes are a very important aspect of the graphics. Geometrical shapes often act as containers for logos and other graphics while in organic graphics they take the role of lead element in design. How shapes are used is solely the discretion of the designers but they remain an important element in the entire process of any design project.          

You should rely on a professional team of designers to create maximum impact with your design project. GoDesigny a leading web design service company in New York and helps its clients in creating a powerful narration of visual communication with its graphics.