6 Analytics that determine success of your Mobile Application
As per a report released, it has been found that almost 95 percent of all applications launched are deleted or uninstalled by users with in the first few months. This is a problematic situation for most of the application developers. Here in this article, I am bringing you the best practices to use in order to monitor success of your application.
Most of the Top Notch App Development Companies prefer to use the below metrics to track whether their application will be successful or not. These points are worth noting in case you are looking to develop an application for yourself.
1. Retention Rate
It is one of the most important metrics that is to be taken care of. Retention rate tells you how many users have used your application and how many came back to use it again. For most of the applications retention rate falls down to 5 percent after 6 months of launch.
It is helpful for companies to keep a track of how many users have or have not come back so that they can market their application to the people who have not used their application or uninstalled them. Launching marketing campaigns for those specific people is a great way to garner more users.
2. In-app Referrals
Now this is a great marketing strategy which can not only boost your downloads on play store but improve your retention rate as well. Giving a discount or cash back on successful install of app is an effective practice provided your app offers great features to get user retention.
3. Reviews, Ratings and Feedback
More than 83 percent users see reviews and ratings of a mobile application prior to using it. This is because it enhances their knowledge about app features and customer service of it. A few companies launch fake campaigns to boost their reviews but if app is not good and consist of bugs, crashes, Load errors etc then it will surely have a bad impact on your business.
Feedback’s are important aren’t they!! You want your users to report issues which can provide an app developer the logs of the device using your application. Fixing those issues will surely improve your user engagement.
4. Average Order Value
It is a metric that helps a company know the number of customers paying for app usage compared to the ones who don’t. Now most of the users do not make any purchases and end up using free versions. But you clearly want to tap the revenues from paid users. Which means adding more functionality for them? For free users companies earn through advertisements.
5. Session and Timings
Most of the companies monitor user’s session; timings and average user timing spend in specific time period. This helps a company know how much does it take to convert a user to be your prime customer. For this session timings plays an important role. You can also know which feature of your application is the one where users spend more time and why.
6. Event tracking
I call it the best practice of all since it provides a lot of ability for the companies to make changes for improving the effectiveness of their application. To give you an example, I will take the example of Websites checking a specific feature and user behavior for those events.
Suppose we have provided our application with a few pop-ups which are essential to get users feedback. Now if user does not find it essential then using that is not a great thing. Similarly for E-commerce websites where you can see where your users are not happy with any of your website or app functionality can be a make or break for your business. There may be chances that your competitor might be improving at those functionalities.
Is it enough to make successful application?
Surely these factors are crucial enough for making a successful application. The factors might be known by a lot of application developers or application development companies but getting to know the behavior of your app users and constantly working to improve the user experience. Once user experience is great, sure you can say that you are on the right path to successful application business.
Check out Fluper to get your free app consultation. Two of our apps have already hit more than 100 million downloads on various play stores. We feel that applications once released need to be monitored perfectly by tools and analytics is an important part of any applications success.
Most of the Top Notch App Development Companies prefer to use the below metrics to track whether their application will be successful or not. These points are worth noting in case you are looking to develop an application for yourself.
1. Retention Rate
It is one of the most important metrics that is to be taken care of. Retention rate tells you how many users have used your application and how many came back to use it again. For most of the applications retention rate falls down to 5 percent after 6 months of launch.
It is helpful for companies to keep a track of how many users have or have not come back so that they can market their application to the people who have not used their application or uninstalled them. Launching marketing campaigns for those specific people is a great way to garner more users.
2. In-app Referrals
Now this is a great marketing strategy which can not only boost your downloads on play store but improve your retention rate as well. Giving a discount or cash back on successful install of app is an effective practice provided your app offers great features to get user retention.
3. Reviews, Ratings and Feedback
More than 83 percent users see reviews and ratings of a mobile application prior to using it. This is because it enhances their knowledge about app features and customer service of it. A few companies launch fake campaigns to boost their reviews but if app is not good and consist of bugs, crashes, Load errors etc then it will surely have a bad impact on your business.
Feedback’s are important aren’t they!! You want your users to report issues which can provide an app developer the logs of the device using your application. Fixing those issues will surely improve your user engagement.
4. Average Order Value
It is a metric that helps a company know the number of customers paying for app usage compared to the ones who don’t. Now most of the users do not make any purchases and end up using free versions. But you clearly want to tap the revenues from paid users. Which means adding more functionality for them? For free users companies earn through advertisements.
5. Session and Timings
Most of the companies monitor user’s session; timings and average user timing spend in specific time period. This helps a company know how much does it take to convert a user to be your prime customer. For this session timings plays an important role. You can also know which feature of your application is the one where users spend more time and why.
6. Event tracking
I call it the best practice of all since it provides a lot of ability for the companies to make changes for improving the effectiveness of their application. To give you an example, I will take the example of Websites checking a specific feature and user behavior for those events.
Suppose we have provided our application with a few pop-ups which are essential to get users feedback. Now if user does not find it essential then using that is not a great thing. Similarly for E-commerce websites where you can see where your users are not happy with any of your website or app functionality can be a make or break for your business. There may be chances that your competitor might be improving at those functionalities.
Is it enough to make successful application?
Surely these factors are crucial enough for making a successful application. The factors might be known by a lot of application developers or application development companies but getting to know the behavior of your app users and constantly working to improve the user experience. Once user experience is great, sure you can say that you are on the right path to successful application business.
Check out Fluper to get your free app consultation. Two of our apps have already hit more than 100 million downloads on various play stores. We feel that applications once released need to be monitored perfectly by tools and analytics is an important part of any applications success.
1 people like it
Advertise on APSense
This advertising space is available.
Post Your Ad Here
Post Your Ad Here
Comments