5 Web design mistakes to avoid in your website

“Life is like a sandwich, the more you add to it, the better it becomes.” the proverb as is appropriate for life is valid for business too. When choosing to start a business, the higher the amount of capital the businessman puts in the business, the bigger are the chances of his business becoming a success.

In times as volatile as contemporary, to bear the pressure of political & economic instability while striving to run a business successfully is a difficult task. In such circumstances, the choice of starting an online business is always open with retailers. For starting an online business, retailers can build a website to show and exhibit their products followed by taking orders to making deliveries to the clients. Fuad Ahmed suggests his readers that for an online business, a website is the only evidence of their virtual presence. Therefore, he advises that a website is designed in a manner that it doesn’t only facilitate the customer by providing it with the desired product but also make a website that is both interesting and engaging.

In the following passages, Fuad Ahmed is going to explain to his readers a set of certain do’s and don’ts that can be followed in the design of the website to make retailer’s online presence worthwhile.

Top 5 e-commerce website design mistakes to avoid

In a world where more than the physical existence of a business, online presence matters, there is a great competition going on among the retailers in this industry. An E-Commerce website in this age should contain all the ingredients that can make a website stand out from rest of its business rivals. The designer of the website needs to keep in mind that a single mistake in the layout of a website can make the businessman lose his customers and switch to a platform which gives a better shopping experience.

Below are some common mistakes that are commonly made by web designers and can easily be avoided.

 3.    1.      Lack of Sufficient Product Information.

When a buyer chooses an online medium to make a purchase, he doesn’t get to touch or analyze the quality of product physically. He cannot touch the product to know how fine the product is in its quality. Therefore, it’s the responsibility of the retailer to give him a complete introduction of the item he is selling and keep the client doubt free about the finesse of the article he is purchasing.

Finding no information about the product seriously irritates a customer. For instance, if a dealer is selling some electronic appliance like computer online, will the buyer take it without making elementary satisfaction regarding the product? Will he not want to about the features the computer offers, the qualities that make this computer different from other computers on sale. Would he not like to read about the number and quality of the hardware available with the computer? It's not even practical to think that a product can be purchased without its complete information available online.

It is extremely important that the retailer writes all the features of the product on sale and also demonstrate the buyer by putting a photo of the article so he can be sure about the thing he is buying. This detailed information gives the buyer a good impression about the product and retailer. A descriptive info of the article on sale can always be a plus for the seller.

 2.      Confusion in checking out.

Your e-commerce website requires being user-friendly with smooth running experience. Considering the fact that a website is built for common people, its access should be kept simple and easy for the users. From sign into the selection of products, from price information to payment options all should be made visible to the visitor to make him aware of everything he is involved in. A complicated process of check out easily irks the user and urges him to leave the website. After completing the whole process of selection of article too, checking its price to buying it when a customer notices issues in the check-out phase, they lose their patience. As this is the last step to finalize the purchase of an item, a flaw in the check-out can adversely affect the reputation of the retailer.

 3.       No option for order as a guest:

 An E-Commerce website is purposed at selling things, therefore, one of the basic requirements for your website is to keep it interesting and under the reach of a common person. When a customer comes to shop at the website, he likes to be entertained in the best fashion possible. He doesn’t want to take the hassle of a sign-up or sign in option to place an order, rather looks for ease in the form of ordering as a guest option. This option enables the customers to buy or purchase an item by merely using the website as a guest and not properly signing in to it. This design can let everyone have a free demo of your website and become your lifetime customer.

 4.       No payment options available.

In an E-Commerce website, from the selection of an item to the purchase of it, everything happens online, this is the reason that the payment options available can be digital too. A customer through a website aims at finding different payment methods like Paypal, Master Card, Visa Card and Cash on Delivery. A lot of websites only let visitors pay through Paypal or a Master Card, without considering the customers that do not have an account on Paypal or use a Master Card. A good web designer ensures incorporation of client’s choices into the design. This gives customers an impression that the retailer does not look for his own ease but also cares for their convenience.  This method lets the retailer win a lot of new clients and customers and improves their view about the company.

 5.       Hiding the shipping charges:

The purpose of using an e-commerce website is to get what you want to be delivered to you, while you sit warm and cozy at home. So, in order to increase the sale on your website and gain customer’s confidence, it is essential the business owner provides all the detailed information regarding the order. A customer while placing an order likes to be ascertained about the total price of the order including the delivery fee. Some websites completely ignore this section and list the price of the item only, which does not clearly give the customer an idea how much he has to pay in the end at the time of order delivery. Customers choose online shopping options because they appear as same as the purchase they make at the shop. If a buyer knows how much extra he has to pay in the name of delivery charges, he can decide for himself whether he wants to go to the shop and make a purchase or buy online. This feature is extremely helpful for a customer as well as the business. It adds up customer’s trust in the credibility of the website and that it does not cheat with people’s confidence in a brand.

Conclusion.

For an online retail shop, a website is the only representative of its work and the entire business depends on it. Therefore, a business owner needs to make sure his web design is free of all the flaws Fuad Ahmed has highlighted in this article to keep his clients interested in purchasing stuff from his online store.