5 Ways To Create Trending Hashtags On Twitterby Oodles Marketing Digital Marketing Expert
Hashtags play an important role in Twitter marketing strategy for the marketers and brands worldwide. In fact, more than 47% of tweets are posted along with hashtags. So, competition to create trending hashtags has been increased.
- Tweets posted with #hashtags receive 2x engagement than those without hashtags.
- All the Tweets with 1 or 2 #hashtags get 21% better engagement rates.
- Tweets with at least 1 #hashtag get 55% more chance to get retweeted.
- Brands using hashtags in their tweets get around 50% increase in overall engagement.
By using relevant hashtags in your tweets can help you take your brand message to new people and potential customers.
Do you know that there are 330 million users on Twitter? And if hashtags are used correctly, your branded hashtags can go viral. It helps you in increasing organic reach, boost engagement and develop and ever-so-engaged community of followers on Twitter in no time.
The task to create trending hashtags on Twitter is not considered great. And if you actually want to make your branded hashtag to trend on Twitter, then you need to follow a few expert tips systematically.
In this article, we will reveal 5 simple tips that will help you create trending hashtags on Twitter. Choose a Relevant Hashtag
The very first thing you should do to create trending hashtags is to choose a relevant hashtag. You should choose the hashtag that can instantly capture the attention of your targeted Twitter users. Use simple keyword and easy-to-remember hashtag so that it can easily convey your objective to the users and as many people can connect to it. You need to always make sure of adding hashtags related to your industry, products or services.
Less Is More
Remember: Do not use more than 20 characters in your hashtags. Because, if you choose longer hashtags, users will be left with not enough space to include their message or your username when replying to or retweeting your tweets. Moreover using more than 2 keywords in your hashtag can confuse your target audience.
Understand Twitter Algorithm
Before you start working on hashtags, it is important that you get familiar with the Twitter algorithm. It’s better to use fresh hashtags. Generally, the shelf life of a tweet is 6 seconds, so it’s important for you to make sure that your hashtag will be able to create that killer impression in 6 seconds or less. Also, it’s good for your brand if you tweet with your hashtag between 12 p.m to 6 a.m to get maximum reach on your branded hashtag and it takes around 500 tweets within the first hour to make your hashtag trending. You just need to keep in mind that your hashtag should not be offensive. So, you must do proper research before deciding on any hashtag.
Share And Promote Your Hashtags
All Twitter hashtags are not trending. Your hashtag should create a good amount of impression on Twitter. So, it is advisable that you should start sharing your hashtags at least a month before you want it to trend. Post your tweets including hashtags at least a few times daily and ask your users and followers to share or retweet. This will result in increasing the organic reach of your tweet but will also help you to promote your brand and create a customer base from where you can get traffic, leads, and sales.
Collaborate With Influencers
Influencers can be very effective in making your hashtag trending. So, connecting, engaging, and collaborating with right influencers with huge followings on social media will not only help you increase the reach of your tweet, but will also help add you loads of value. In case, if you have not connected with influencers yet, then it’s time to start doing with sharing their tweets so that you can increase your brand value.
Now that you know the whole nine yards, you can use these amazing 4 tips to create trending hashtags in order to get relevant traffic to your site, generate sales and leads, and develop an engaged following on Twitter
Originally published at www.oodlesmarketing.com on June 1, 2018.
Created on Jun 1st 2018 08:58. Viewed 120 times.