5 ways of Social Media Marketing Strategy for Branding

by Ashwani Fotedar Web Designer & SEO Analyst

If we go a few years back in the world of the Internet, and you were present online, then it was more than enough for your social media marketing strategy. During those days, your online presence was enough to beat your competitors.

But now, the scenario has changed drastically; now, your social media marketing strategy cannot work alone with just an online presence. Now businesses have to work out every month on their strategy and focus on customer engagements to keep their real customers; else they might lose them. Now, business brands need to work hard to keep themselves in this competitive business environment, where users are more socially active.

Here are five steps of creating a successful social media strategy so that your brands don't leave behind and have a win-win situation.

Identify your challenges and create specific social media goals to achieve them.

First and the foremost thing when we work on any plan is that we identify the challenges and decide what actually we want to do? As once you have what you'll be facing and resolving, will make your task easier. Once you have identified and documented the goals, then creating a social media marketing plan will not be difficult. But make sure the goals which you define must be attainable; else you would be only struggling and deviating from the original plan.

2. Research & Identify the Audience who is your actual users

You cannot get along with every media platform, identify which is best suitable for your products and service and have your set of audiences. As per one of the digital company operation providing service for social media marketing in Pune, says that this is the biggest mistake which all business entity tries to do, as they want to get live on all social media platforms, without researching well on their audience segment and on which platform users will be there.

Research well on the demographic percentage on each platform's where users are associated. Create segmentation and put your products or services where they best fit and then plan the strategy for those media platforms.

3. Metrics are Important, Establish the Important Ones

This is the most important step in designing a social media marketing strategy. Most of the businesses majorly look at the followers and likes as having a large audience likable content is no doubt good, but you have to look at the picture from the other side too. Although business do consider these too they take this as an outcome result but not try to use these metrics to plan the social media the strategy around them, like

How many unique users visited your site will tell you the Reach.
The amount of click on your company logo or content will tell you how the customer moves into your marketing funnel.
With how many hashtags you are associated, and which hashtag create the most user engagement?
Comparison between paid and organic likes.

4. Check on Competitors Social Media Landscape

Before you create the content for your website, it's advisable to check the competitors too as you'll get many things cleared from that point only. The companies who are into social media marketing in Pune works extensively on this, as it's always better to learn from others' mistakes. You'll get a fair idea after doing a competitive social media marketing analysis that what are the factors which are driving their sales.

5. Curate and Build the Content Which is Engaging

This is crucial, as the content is the master, if you don't have the relevant content on your site, the reader or user will not get engaged and spend time there. Try to use content themes, hero images, video content, etc.

Conclusion

It's easy to get onto the social media platform but difficult to sustain. You need to remain engaged with the customer or audience requirements and keep on updating yourself. Don't ever ignore them as it will be a bust for you. Always track the achievements vs planned goals to get a clear picture of your social media marketing strategy, and improve wherever required. Many free tools are provided by companies that offer services under social media marketing in Pune.