5 Tips on Creating a Buzz for Your Retail Store Between Major Seasons

The major retail seasons of Holi, Diwali, Christmas, New Year, Mother's Day, Father's Day and others work a treat at bringing shoppers out, depending on the type of retail store you have. However, it is not enough in today's retail climate to expect these major seasons to lure the traffic you need in your business. Smart retailers create their own buzz through a range of activities to bring shoppers in during quiet times. If you compete with a major retailer, smaller independent retail stores have an opportunity to play outside the major seasons as the larger retailers tend to ignore these times.

In keeping with the view of the developers of Anthurium Noida, the world class business centre in Noida, the keys to creating your own buzz and for this to pay off financially for the business are to:

• Engage with the local community.
• Have a relevant offer, an offer with context between the major seasons.
• Being smart beyond offering a traditional sale or some other price based offer.
• Have a marketing strategy for promoting your event and creating local buzz without the cost of a major campaign.

Here are some simple ideas for creating a buzz between major seasons.

1. Engage your suppliers. Suppliers often have product they want to move. You can be the place for achieving this. They should provide stock at a huge discount. Pass this on. Consider reconfiguration your store into a warehouse for the event - bring the outlet to the town or something along those lines. Connecting with a temporary outlet idea enables you to play in the price space without calling what you are doing a SALE.

2. Have a competition. Get your suppliers to throw in some prizes. Since, Anthurium is known for its retail space in Noida, the developers advise retail business owners to run a competition for those visiting their retail store. This could be a great traffic driver. Half the battle with retail is getting people through your front door. A good competition with great prizes can achieve this.

3. Connect with the community. Current situation of Corona has affected every way of life. Find a way through for raising funds for a local charity. By supporting a local charity, you engage the members and supporters of the charity to support your efforts of raising funds for them.

4. Change the look of your retail space. From the front window and throughout, create a different look so that those walking and driving past notice the difference. Or you can have your retail store in a well-known and well and self-managed business centre. Be different. Look for opportunities to genuinely innovate. The bigger the difference between what you do and how you do it and a usual sale or the efforts of your competitors the more you will be talked about and, hopefully, the more traffic you will generate.

5. Kick off with an event. Host and event outside your usual trading hours. Make sure that the event itself has some buzz. Get local identities to attend. Connect back to the local community group you are supporting. Invite the local media outlets. Make the event a fun night.

These ideas are designed to get you thinking of different ways you can creatively promote your business outside major seasons. Too often, retailers do what is expected and then wonder why their sales performance is just average.

Go all out and create a between season buzz which you own and off of which you reap wonderful rewards. If you are thinking on opening a retail store in a creatively designed and well managed business centre, then we would love to welcome you at Anthurium Noida. The various attributes of our business centre include –

Some of the project’s acclaimed features include –

a) The Generation-Z business park with a platinum rated green building to balance the environment in the structure.
b) AI ready office spaces
c) Sky Lounge with rooftop restaurants
d) Sauna bath, Jacuzzi, lounge area
e) Open gymnasium and yoga rejuvenation centre
f) Food court
g) Eco-friendly terrain
h) Ample parking space
i) Smooth road connectivity

For more information, explore https://www.anthurium.in/

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