5 Social Media Marketing Tips to Boost Your Sales

by Jeff M. Writer

Over the past few years, social media has grown exponentially from something only the geeky boys and girls in college spent time on to something that’s now a ubiquitous aspect of life across the world.

For businesses, it’s clear that social media can be a goldmine of leads and conversions if handled correctly. That’s why many companies have focused their marketing budgets on social media, trying to build a following and cultivate customer loyalty as well as new buyers. Here are a few tips you can implement to make your social media marketing much more effective in bringing in sales:

1. Focus on Your Audience

One of the easiest ways to burn a lot of money on social media marketing without achieving much is to attempt to appeal to everyone. What you need to do is to narrow down your audience, create a customer persona and then target your marketing toward that persona’s needs and motivations. You might also need to  segment your audience by different parameters to be able to target them more effectively.

your audience by different parameters to be able to target them more effectively.

2. Pick Your Platform

Attempting to maintain an active presence on all the social media platforms available is going to stretch most businesses too much. Whoever is handling your social media will likely be overwhelmed and your efforts across all the platforms will not be effective. Instead, analyze your buyer persona and decide which platforms are best for engaging your target market. Two or three are good, and you shouldn’t undertake more than that unless you have multiple staff to handle them.

3. Create and Share Content

Content marketing is not just a buzzword. It actually works and the effects are visible on social media too. Publish content that’s short and entertaining or informative and you can be sure you’ll get some social media engagement. Over time, you’ll have some content (whether it’s text posts, photos, infographics etc.) that’ll go viral and bring tons of traffic to your website. Be sure to work with a great web design company to be sure your website is up to par.

4. Promote User-Generated Content

People trust their friends more than they trust a company, no matter how loyal they are to the brand. You can take advantage of that by encouraging people to post content on social media that validates and promotes your products or services. One popular instance of this was the “Share a Coke with…” Coca-Cola campaign where users posted pictures of themselves with their soda bottles. You don’t have to start at that level either – With a small Instagram giveaway, you can incentivize people to post positive info about your product or service.

5. Provide Stellar Customer Service

Positive reviews are great, but many of your customers will also likely reach out via social media when they’ve had unsatisfactory experiences with your products or services. The solution is to be ready to engage with them and find fixes for their issues in a timely manner. Over time, that will boost your customer loyalty, encourage referrals and the influx of new customers, and also help to build a positive reputation on social media.

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Created on Nov 26th 2018 14:34. Viewed 922 times.

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