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5 Skills Every Social Media Manager Must Have

by Kate Winslet Im a blogger by passion

The social media manager is responsible for your brand's social media activities, including design, automation, advertising, content creation, publications, and analytics. He is an important member of any marketing team who can improve conversions and return on investment (ROI). There are many social media management tool for managers to make his work more efficient. With the help of these social media tools they can manage social media accounts easily.

Social media marketing is an important task that involves many activities daily. A social media manager manages your brand identity and communication across various social networks. But the role of a social media manager involves much more than building a brand on social media. As social media is constantly changing, social media experts need to evolve along with it. In this article, we summarize the top 10 tasks of a social media manager for 2021.

Who is social media manager?

A social media manager is a person who is responsible for representing your brand on various social networks. He performs all activities related to social media marketing, such as planning, campaigning, content creation and publishing, social advertising, community building, and analytics.

Social media managers, often referred to as a brand's voice, communicate with potential and existing customers on behalf of your brand on social networks. This role is often likened to PR managers who perform similar tasks only through just other channels.

Social media managers have a huge responsibility as they maintain your brand identity on social networks. They generate quality leads through social campaigns. They build a sustainable community around your brand. That's why you need to be aware of an ideal social media manager's qualifications before you start looking for one for your brand.

5 key skills a social media manager needs

Social media managers are an essential part of your marketing team, so they need to have similar marketer skills. Let's look at what specific skills and attributes you need to pay attention to when looking for a social media manager for yourself.

Write text

One of the main responsibilities of social media managers is to communicate with your target audience on behalf of your brand, so copywriting is a mandatory skill for this position. Your social media manager needs to be a professional copywriter who can convey your audience's right message. His writing must be creative, captivating, intelligent, and semantically and grammatically perfect.

Creativity

Creativity is an essential feature of social media managers. Social networks are dynamic platforms on which your competitors actively build their brand using creative content, techniques, and strategies. That's why a social media manager needs creative skills that can be used to develop a social media strategy, share content, promote your products and services, and expand your reach. The existence of creative skills is an essential condition for the role of the social media manager.

Analytical thinking

Analytical thinking is another important skill a social media manager needs. Social media is a fast-paced, dynamic world that requires continuous learning and change to succeed. Social media analytics allows you to analyze your current and plan your future strategy based on current performances and trends. That's why analytical thinking is a critical skill for a social media manager to make informed, data-based decisions.

Knowledge of trends

Social networks are ever-changing, dynamic platforms on which new, viral trends are born almost every other day. To take advantage of these trends for the highest possible rate of return, and so that your brand does not lag behind the latest trends, it is worth choosing a person for this position who is in the picture when it comes to trends. Social media managers need to be aware of the latest trends relevant to your brand and your audience. They also need to align your content marketing strategy with current trends, in real-time.

Planning and strategy making

Like any other marketing process, social media marketing requires strategic planning. A social media manager should be proficient in designing successful, long-term social media marketing strategies. You need to set clear goals for your social media campaigns that align with your overall marketing goals. A manager should also be flexible and agile to make quick decisions and develop real-time solutions to emergencies.

10 key tasks for a social media manager in 2021

Now that we know what makes an ideal social media manager qualification let's look at social media managers' top ten responsibilities.

Design a social media strategy

A social media strategy is a long-term social media marketing project with defined goals, activities, and process. Social media managers' primary responsibility is to create a social media strategy that aligns with a company's business and marketing strategy and helps achieve their goals.

Social media managers' first step in developing a social media strategy is to set social media marketing goals and define the primary indicators that represent them. Goals must be specific, measurable, current, relevant, and achievable within a planned timeframe (SMART model) and help achieve overall business and marketing goals. Social media marketing goals include, for example, audience and tracking base, conversions, message clicks, activity, and more. Increase.

Once you have defined your goals and metrics, your social media manager should list specific, exact steps by which those goals will be achieved. These include social media campaigns, content, community planning, posting schedules, ads, social media tools, and automation. The plan should also include trend analysis, the performance of different entry types, segmentation, timing, competitor strategy, and up-to-date, proven social media habits.

The social media manager must ensure that these strategies are flexible and real-time, which is required due to social platforms' dynamic nature.

Create a community content calendar

The statement "content is king" is unbroken to this day in the world of marketing. Content is also an essential element of social media marketing, of course. This is what sets your brand's voice, so it's essential to have a pre-designed content calendar to ensure continuous communication. One of the main tasks of a social media manager is to create a content calendar.

A social media calendar determines the exact day, time, and social platform when you plan to publish specific content, be it a blog post, infographics, a news item, a video, or anything else. A social media calendar is usually prepared 30 days in advance, with enough leeway always to have time to schedule new, unexpected trends.

Social media managers need to ensure that their social media calendars are always up to date, flexible, and real-time. They should present content differently on each social channel to suit the audience of that platform. For example, LinkedIn is a social network for professionals where content is shared in a professional way (yet captivatingly). Facebook and Instagram are much more personal networks where is more fun, and more comfortability.

Cooperation with community influenza

Community influencer marketing has become essential for brands that want to leverage the power of word-of-mouth marketing on social media. Social media influencers have a dedicated following base on a social platform and usually deal with a specific topic or theme (health and fitness, beauty care, software, technology, etc.).

By working with the right influencers, you can steer their tracking base toward your products or services. This technique has proven to be extremely useful in social media marketing and is now used by countless small businesses and multi-million dollar companies.

Managing social flu is one of the main tasks of social media managers in 2021. Community influenza can be micro-influenza - with a relatively small but more active follower base - or macro-influenza - with a larger and more diverse audience. A social media manager should identify and contact the appropriate influencers and work with influencers to promote it. They should communicate brand policies to influencers and ensure that they are followed.

Manage community ads

Brands invest heavily in social media ads as they offer them opportunities to reach and encourage their target audiences to convert. That's why managing social media ads are also an essential responsibility for social media managers.

There are several processes involved in social advertising, such as copywriting, setting campaigns and network budgets, and measuring ad performance and ROI.

Social media managers need to ensure that your social advertising strategy is properly defined and implemented to maximize the return on investment and attract qualified stakeholders.

Build a community around your brand

For successful branding, lead generation, and customer service, your brand will need an active social media community. A social media community allows your brand to connect directly with an audience interested in your brand and your products or services.

Building a community requires devoting significant resources to creating original content, responding to messages and comments, sharing stories, encouraging audience activity, and collaborating with other content creators. A social media manager needs to perform such tasks to build a community around your brand in 2021.

Automate social media processes

Social media marketing involves several manuals and repetitive processes that can be time-consuming and somewhat monotonous. As your audience grows and a new decade begins, that reach will only grow.

Therefore, the best solution is to automate these manual tasks using various social media automation tools. Social media automation in 2021 will be another crucial task for social media managers. They will be responsible for automating content publishing, timing, analytics, reporting, trend analysis, competitor analysis, and community monitoring.

Managing social media devices

Social media marketing has several elements that are commonly handled by various social media tools, such as social media automation, content creation, social monitoring, advertising, and analytics.

One of the primary responsibilities of social media managers is to manage these assets. These include device surveys, qualifications, subscription management, user management, performance analysis, and ROI measurement.

Trend analysis

Trend analysis is the process of tracking social media trends based on different areas and industries in terms of content, strategies, layouts, designs, hashtags, activity, and platforms. Social media managers are responsible for identifying and tracking these trends using a variety of trend analysis tools.

A social media manager should strive to take advantage of these trends in real-time, making sure to communicate a valuable message to the audience in the meantime. Also, they need to ensure that branded content is up to date with the latest industry trends.

Competitor analysis

Competitor analysis is excellent for finding out what works and what doesn't work within your industry on social media. That's why competitor analysis is also one of the most critical tasks for a social media manager in 2021.

For example, if a competitor is upset about sharing graphic memes on LinkedIn, this information may help you avoid this mistake in the future. At the same time, a successful influencer marketing campaign on Twitter may encourage you to try influencer marketing as well.

A social media manager also needs to know your competitors' target audience so that they can compile customer personalities, interpret their behaviour, target them, and expand their social media marketing activities based on them.

Social media performance analysis

Social media analysis is a core task for a social media manager. The performance of all social media marketing activities should be measured against the set goals. It is also essential to measure the return on social media marketing investment.

Social media managers are responsible for regularly evaluating social campaigns, including measuring the performance of content, targeting, resources, tools, campaigns, ads, and channels. They should also be able to make bids based on this data for necessary changes in community marketing strategy.

For example, suppose during a campaign evaluation, the social media manager notices that the desired result has not been achieved. In that case, you can modify the text, graphics, or even targeting to meet the campaign goals.

Final Words

Social media managers' role has become quite significant and has more responsibilities since social media marketing has become a core marketing process. The social media manager holds the brand's positioning and success on various social platforms in his hands.

Employ and equip a social media manager to get to know your audience, analyze your competitors, create strategies, create content, run campaigns, pay attention to brand mentions, communicate with the community, solve problems, and modify campaigns if something doesn't work accordingly; it will ensure that your brand continues to play a prominent role in social media in 2021 as well.

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