5 ROI-driven Social media marketing strategies for your Magento store

by Rob Stephen getaprogrammer

Most of the people are found active on different social media platforms now. Keeping this in mind, an expert of a reputed Magento development company has shared some great social media marketing strategies for your Magento store.

Ignoring the significance of social media platforms can be one of the biggest mistakes a developer can make. Apart from brand visibility, social media marketing can help in generating leads, bringing more ROI and growing sales. In simple words, the more leads your e-store will get, the broader will be your customer base and reach. And only social media can help you get the maximum leads and sales today. And how can you expand your store’s reach? A skilled developer of a Magento Development Company has shared the most effective Social Media Marketing strategies here for a Magento store.

Here’re the tips.

Research about the social media habits and practices of your target audience:

Having a strong online presence on the platforms where the target audience spends most of their time is important for a wider reach. Millions of people are now found on Twitter, Facebook, LinkedIn, YouTube, and Instagram. So, depending on your business type and what you are selling, you will probably have your target crowd to grow your sales.

Every business needs to have a great presence on these platforms because if a company does not have an account or a page in any of these, is considered as virtually invisible these days.

But, how will you know what your customers do like and the other details about them? Ask them, connect with them, interact with them, and do a little research. Keep posting things and sharing on your account depending on their preferences and that’s it.

In addition to these, running ads on these platforms, and tracking site visits with Google Analytics can help a lot.

Set your objectives and goals:

You need to consider your business level, and size to know how many leads you want, what strategies you need to follow, and how much sales your business needs to get the maximum ROI. This simply means you need to set your objectives and goals and use them as your benchmarks to proceed with social media marketing.

Interact more with your target audience:

No one will be interested to check out your store for long if you don’t interact or pay attention to them. Interacting with them frequently can keep them engaged browsing and using your e-store. And now, there’s no better option than social media when it is all about interacting with a large number of people. Commenting and answering to the queries on your social media posts is a way to interact with the customers. Now, the trick to get more queries is posting or sharing more relevant and engaging things on the page, all related to your business products, services, deals, offers, and events.

Optimise your social media business pages for more leads:

Optimising your business pages is important. For this, you will need to use keywords. For this, just sit and make the list of keywords to implement smartly and strategically in the social media content, preferably with relevant hashtags.

Promote the social media pages:

Your business social media pages must be easily reachable. For this, ensure to add links and buttons to the pages of your e-store. Promotional elements like these can work well. Again, add similar links to your social media posts and content to help people reach your store with just one click and explore the products, read the user reviews, and do more.

Apart from these, offering goodies like reward points, special offers, new launch, games, contests, the addition of products, etc. can do wonders and bring more customer retention. And the best way to make the audience know about these is through social media. For instance, you can arrange a contest in which people can participate after liking the page and inviting their friends for more likes, and shares. This helps in promotion by generating more interaction, engaging more people, improving conversion rates, and ultimately bringing more revenue.

Magento is one of the best frameworks for building eCommerce stores and with these social media marketing tips, you can notice rapid growth in sales of your Magento e-store.

Rob Stephen is an experienced Magento developer of GetAProgrammer, a reputed Magento Development Company in Australia. Through this article, the author has not only highlighted the importance of social media marketing but has also unboxed the tips and tricks to get it done for the maximum revenue and leads.