5 Reasons Why Magento 2 Is The Best Global eCommerce Platform In 2019

by Magento Store Magento Development Company

As the world becomes a smaller place, it becomes necessary for businesses to go global and eCommerce ventures are no exception. Hence, if you want your business to reach the pinnacle, you need to target international markets. With eCommerce, however, this is easier said than done because it requires a website that caters seamless experiences to the customers irrespective of their location. To ensure this, you need to look for a solution that gets your store aligned for a global audience.

Magento 2 emerges as a great choice as it lets you create a website that is perfect, both in look and feels, for shoppers worldwide. It is capable of bringing a visible hike in traffic as well as boosting the conversions. Additionally, there is much more that makes Magento 2 development a smart choice for businesses selling internationally. Let us check out the reasons for the same.

Multilingual Support

Web store owners who want to sell to several countries should be able to display the content on their store in different languages, based on the regions they target. With Magento 2 supporting around 80 languages, it emerges as a great option. Further, you can also leverage a relevant extension from the Magento marketplace if the platform does not offer native support for the one you are looking for.

Multi-currency Support

Besides supporting multiple languages, the platform supports multiple currencies as well. A store that has this feature will be able to accept payments in the currencies of the customers’ country, which makes them comfortable about buying from your website. You can even choose to display live currency exchange rate for winning the trust of the buyers. All you need to do is to avail professional Magento 2 development services and you can get a store that can transact in the currency of the targeted locations.

Extensive Flexibility

Another reason that makes this platform ideal for global eCommerce is the extensive flexibility it offers. This means that you can use its features to influence both its appearance and functionalities to make it appealing for an international audience. By choosing it as the development platform of your web store, you get access to a wide array of themes and extensions that can be used to create an amazing interface.

Unmatched Speed

The speed of your Magento store is critical when it comes to impressing the international audience because they will not stay if the site takes even a few seconds extra to load. With Magento 2, you can be sure about exemplary performance because the platform leverages Varnish cache to get sites loading at a superfast pace.

Personalization Capabilities

Buyers absolutely love personalized experiences and with a global audience, this becomes a massive challenge. By hiring a professional Magento 2 development company, you can address this challenge effectively. This is because the platform is capable of providing feed on the shopper’s behavior, preferences, and purchase history. By understanding these parameters, you can easily personalize the shopping experiences of your target audience.

In addition to these specialized features that make it right for global businesses, there are several other reasons that Magento 2 is a true winner. It is open source and trusted because it is the advanced version of a platform that has been around for years. Further, you can easily get the store customized according to your requirements by conveying them to the Magento 2 Developer you choose to build it. You can trust it for the security of user data and transactions as well. So if you plan to set up international business, Magento 2 is the right choice for you.