5 Reasons to Use a CMS

by Newpath Web Digital Agency

A CMS is a type of software that makes website development simple. The software enables web developers and owners to easily create, update, publish content without the need for complex coding skills.

That’s not to say that website developers don’t know how to build a website from scratch. CMS platforms are often preferred as they allow for quick, easy and secure website development. Without the platform, it can take many months of painstaking work to build even the most basic of websites, let alone one that will engage and inspire users.

A CMS is made up of two separate components; the front end, also known as the content management application and the back end, also known as the content delivery application. Combined these systems allow website users to easily manage all types of content on their web page, be it text, photos, or videos.

Many professional teams that provide Drupal development in Melbourne will recommend using a CMS platform, for a wide range of reasons.

Popular CMS platforms

There are many different types of CMS platforms out there. Some are suitable for general use while others have specialised features that lend themselves to very specific websites, like e-commerce.

The link between all of these platforms is the fact that they are both user-friendly and secure. While you will still want to hire a professional developer to build your website, the interface should be simple enough so you will feel confident in your ability to update and delete content once the developer has finished their work.

Security is also incredibly important, particularly given the amount of information that we freely share online. Your customers need to feel confident that their data is being protected; the best way to ensure this is the case is by using a reputable CMS platform.

Some of the internet’s most popular CMS providers include:

● Wordpress

● Drupal

● Kentico

● Joomla

● Magento

If you are thinking of building a new website, it’s a great idea to reach out to a professional developer who provides Drupal development in Melbourne. Once you have explained what you want your website to look like and how it should function, they will be able to advise you which CMS platform is right for you.

Why you should use a CMS

Whether you are looking to build a complex online platform or a simple blog, there are many benefits to using a CMS.

Ease of use

As mentioned, setting up a CMS will still require the assistance of a professional web developer. However, you can’t expect your development team to be around all the time, particularly once the project is well and truly over.

With that in mind, it’s important that you feel confident in your ability to navigate the back end of your website, updating information and content as is required. If your website has been built by scratch, carrying out this task will require in-depth coding knowledge, which we’re guessing you don’t have.

A CMS platform will allow even those with the most basic level of tech knowledge to make changes with ease.

SEO functionality

These days, standing out from the crowd means having a well thought out SEO strategy in place. Such a strategy will involve making changes to technical aspects of your website, including adding headings, meta titles, tags, and more.

CMS platforms are built with SEO in mind. They are designed to help digital marketers appeal to Google’s algorithms, making the technical and on-site aspects of search engine optimisation easy.

Security

If your website is not secure, you are taking an enormous risk. Not only will your company data be freely available but that of your customers too. If customer data is lost in a data breach, your business will face significant consequences.

The most popular CMS platforms — including Wordpress, Drupal, and Kentico — are designed with security in mind. Through plugins and high standard encryption, you can be certain that your data is kept safe.

Personalisation

Many people incorrectly assume that by using a CMS platform, your website will lack personalisation. In reality, some of the world’s most popular websites have been built using a CMS and they certainly bear little resemblance to each other.

Building a website with a CMS means you will have endless options when it comes to design, colour, and typography. You will be free to build a site that reflects your personal brand, products, services and vision.

Allows for multiple users

If you run a medium or large business, you will likely have multiple people working on your website at the one time. If your website has been built from scratch, it may only allow for one user to upload, edit, or remove content, which is less than ideal.

A CMS platform provides the opportunity for multiple users to be logged in and make changes at the one time, meaning that everyone in your organisation has equal access to your website.