5 Must Follow Web Design Practices for 2019

by verve logic verve logic

The first priority of every new business today is establishing an online presence. Needless to say without a website you are non-existing for your potential customers. Creating an authentic site with authentic UI takes a lot of resources. To ensure the painful site development process you went through doesn’t go in vain following the best practices is vital. The online market is highly saturated now. The only way to appeal to the visitors is offering an enhanced experience. Whether you have a massive E-commerce site or a small portfolio/ personal blogging site improving its appearance is necessary.

The largest number of the visitor that will reach your website will be from organic sources. If they don’t stay on your site longer, they would buy any of your product further deteriorating credibility in the search engine. On an average a user takes only 50 milliseconds to decide whether a site is worth their time. Alluring a user to take an action in such a short window of time is challenging. You have to show a visitor what he looking for to engage him.

Here are the 5 best practises of website designing you must follow -

1. Reduce Content - A high-quality 3,000 word blog focusing your niche can bring improvement in your SEO efforts but a content-heavy web copy never works. Unless you serve to a tech-savvy nerd or people working in the tertiary sector none of the audience is going to read your copy. Use the least number of words to describe your products/ services. If the product you offer is too complex to explain in a smaller word limit, use a story. Storytelling weaves the brand message in a compelling and simpler manner and doesn’t bpre the readers at the same time.

2. Use Imagery - Text isn’t the form of content for introducing your brand. Images are a strong tool to communicate a lot in the blink of an eye.

3. Simplify with short sentences - Does your content has sentences running on and on? Crisp and meaningful sentences can be written in a few words. The visitors aren’t going to give you another chance if you don’t stop showing off your excessive vocabulary. Replace the longer words with short ones. Cut through the fluff, be direct to the readers. Don’t try to feed them vague ideas, they wouldn’t understand it.

Make your content easy and entertaining with a variety in sentence length.

4. Short Paragraphs - Your homepage and landing pages are the most important assets of your website. A content writer might be tempted to write a single idea and the supporting arguments one paragraph. If the length is getting too long breaking it into two short ones is the right option. Just a few lines are sufficient in each paragraph.

Start the new information in the next paragraph. The web design company India hire experienced copywriter to ensure an effective copy is published on the client’s site.

5. Clearly Visible CTA - Diggling the CTA from your site isn’t you visitor’s task. It should be obvious by now that the quicker people find the right info on your site the better user retention you have. CTA should be reachable within 3 seconds. It should be hidden in the inner page but visible on each of your pages. Urge the visitor to take the right action by creating a CTA button that get the message across the screen. If you want them to buy a product, show a ‘Order Now’ button. The colour you choose should highlight the CTA. The web design company India take special care of creating a CTA that gives you maximum results.

More info: https://www.vervelogic.com