5 Key elements to consider while eCommerce website designing

by Rob Stephen getaprogrammer

When it comes to building an e-store, eCommerce website designing is one of the challenging parts of the entire process. And here are the key components you need to consider to give the best design to an eCommerce site.

When it comes to an eCommerce website, the design is the most crucial factor that draws attention and creates an impression on the customers first. The way an e-store look paves the way to the store’s success. And this makes it important to know what really makes an eCommerce site look amazing before getting into the features and functionalities of the website.

Designing an eCommerce website perfectly thinking from the users’ point of view is the first step of the entire development process. And here are the key components that you need to consider while eCommerce website designing to make the site effective.

Key components of an effective eCommerce website design.

A good websites design can bring in more customers and ensure more customer engagement. This makes it necessary to know what are the primary elements of a good e-store design.

Popular products on the homepage:

Making the popular and bestseller products on the homepage can drive more customers to the store and increase sales. With the popular products visible on the homepage, the shoppers can get to know what’s trending now. This also saves time, which they would otherwise have to invest in searching for the popular and bestseller products on the entire website.

Zoom option for the product images:

Adding a zooming facility for the product images can allow your customers to closely view the images and get a clear idea about the products before buying. Also, make sure to add high-quality product images to ensure the images do not look hazy when they are zoomed out. This ensures a great shopping experience for the customers, helping them to make an informed decision about buying any product.

Shipping information:

Generally, it is good to add the shipping and delivery options to the web pages, preferably at the top of the pages. This lets the customers know about the shipping and delivery options for a specific product or a category of products, enhancing the customer experience.

Filter options:

Embedding more filter options can help customers to narrow down their searches and find their desired products more easily and quickly. In other words, more filter options like price filters, brand name filters, colour filters, size filters, etc., can ensure a quick and easy search of the products the customers are exactly looking for. This not only saves their time but also enhances the customer experience.

Wishlist:

A wishlist is a feature on an eCommerce site that allows the customers to save their desired products to buy in the future in case they cannot buy the products now. Wishlist gives a chance to the customers to keep their chosen products aside and easily find them even later on without any hassle. They can just check out their wishlist and buy the products whenever they want.

Apart from these, things like easy navigation, user-friendly interface, quick search option, delivery details, a catchy product description for every product, reviews and rating for every product, and sharing options can make an online store an even better place to shop online.

Giving an innovative and attractive design to your eCommerce website is a great way to boost your brand image online among online shoppers. ECommerce is a booming industry and there are millions of e-store on the web that make the competition even tougher. This again makes it imperative to design your e-store in the best way including all the key elements of a great eCommerce website design.

Rob Stephen is an expert in eCommerce website designing and is associated with one of the best eCommerce development companies in Australia, GetAProgrammer. The author has written this article to let you know about the 5 main elements of a good and appealing eCommerce website design.