5 Key Benefits of Integrating Salesforce CRM with DIgital Marketing Technologies

Salesforce, the revolutionary cloud based customer relationship management (CRM) tool has redefined standards of cloud computing with diversified cloud offerings. The solution comprehensively streamlines enterprise wide customer service, and sales life cycle channels. The solution is increasingly becoming relevant for digital marketing experts as well. Smarter and forward looking companies are integrating Salesforce with digital marketing tools to create customer focussed marketing campaigns, building better relations and achieving higher conversions. 

Digital Marketing Landscape

In the last couple of decades, a lot of innovations have occurred and shaped the digital marketing landscape. The technological innovations intend to make the digital marketing operations leaner, agile and impactful. Tools for managing content, email, Pay Per Click, Social Media (Social Media) have brought large scale changes in the Digital Media Landscape. Some of them to mention are MailChimp, WordStream, Perfect Audience, Adobe Campaign, HubSpot, etc. Experts believe that safely integrating these technologies can significantly propel the marketing initiatives. 

Salesforce Integration with Digital Marketing Technologies: Extracting More Value Out of the CRM

7.7x Better Performance: By integrating Salesforce with digital marketing component smart marketers are bridging the gaps across sales lifecycle. The integrated ecosystem is providing them a single view of customer which is helping them to create more value and drive performance. 

Real-time Cross-channel Orchestration: Business users can successfully integrate cross channel and execute campaigns in a focussed way. Marketers can automatically import data from Salesforce and run targeted campaigns on specific leads. The automated integration environment can instantly convert the opportunities data into any format and feed it into any backend systems. The same data can be used to improve the social media experience of users. 

Accelerating Revenue: Salesforce integration with digital media technologies can significantly improve email personalization. Experts believe that companies can leverage the intelligible Salesforce data and convert leads more effectively. The synchronization can enable companies in reaching the target audience faster and increasing revenue.  

Bridging the Gap between Marketing and Account Management: Salesforce can be fused with a marketing automation tool to break down silos existing between marketing & account management. With the synchronization, marketers can never lose their focus on leads. On top of that, a marketer can create a new lead in Salesforce CRM whenever there is a new lead in marketing automation tool. 

Campaign Monitoring: Marketers can prepare reports and effectively keep a track on email, advertising, and social media campaigns by integrating marketing data with Salesforce. The funnel reports can provide the bird's eye view reports and analyse the conversion data. The users can also further categorise ads and traffic sources, i.e., organic, direct, referral, email, social, etc. 

Apparently, there a lot of tangible and intangible benefits of integrating Salesforce with digital marketing technologies. Smart companies and digital masters are achieving an overwhelming success by automating integration between Salesforce and Digital marketing technologies. However, many companies are still struggling to find safe ways to integrate Salesforce with digital platforms. Organizations can make use of an advanced ETL tool to automate integration between digital marketing channels and Salesforce. However, finding a viable ETL tool for the business case can be a long standing decision and challenging. Here is a matrix of leading ETL tool vendors which can help businesses in making a wise decision.