5 Growth Drivers E-commerce Business Venture in India

by The India Watch Research and analytics firm

The Indian e-commerce sector is flourishing in leaps and bounds, steered by growing middle class, spurred digitization, and evolving consumer behavior. There are more than 300 big players in the market offering e-commerce services like Flipkart, Myntra, Amazon, 1 MG, Big basket, Blinkit, Pepper fry, and much more etc.

E-commerce is deepening its foothold across grocery, fashion & apparel, home décor, personal care, lifestyle, furniture, and much more.

Our team at The India Watch shares 5 reasons for growth drivers supporting a flourishing e-commerce business in India.

Bigger Target Audience- India’s internet using population is approximately 50%, which is increasing every day. It means more and more people are having the access to internet connectivity, implying that you can get a bigger target audience to reach and sell your product and services to.

Many Opportunities to Sell- We all know that festivals and weddings are an all-time affair in India. It implies as a seller of clothes or electronics that you can make a lot of business using the e-commerce portals in India. Not just these two domains, but cosmetics, food, gadgets, etc., also stay in demand throughout the year in the country.

Enhancing Economy- IT sector of India has seen a visible boom in the past few years, which has resulted in the growing economy of the nation. It also promoted better salaries, jobs, and an enhanced lifestyle for netizens falling in any income bracket. Also, investment by leading companies like TATA Industries, Accenture, Samsung, etc., has raised the country’s capital. Moreover, big conglomerates like Tata and Reliance are also entering the space, which is also enriching the sector.

Support of Government- Indian government has a vital role in the spreading and forming e-commerce businesses in India to such an extent. The government has begun many initiatives to support e-commerce ventures, like Digital India, Made in India, Startup India, etc. All this support has encouraged many people to come ahead and begin their journey in the online world by forming a proper business.

Digitalization of the Nation- In the modern era, digitalization has come as a revolution that made a lot of difference in the nation. Earlier, around two decades back, possession of digital gadgets or access was considered a luxury, but today, it has become more of a necessity for many of us. This factor has led to an increase in internet usage, where not only information is being accessed, but e-commerce services are too in demand.

All these growth drivers are enough for you to begin that e-commerce business you have been thinking of. To get more assistance, reach out to our professionals and avail of the best of services.

How The India Watch can help?

The India Watch is an India-based market research and data intelligence agency. It offers a wide range of market research, data, and feasibility consulting to clients.

The company deals with numerous segments including e-commerce, fintech, health tech, and digital retail, as well. Its range of services includes but is not limited to:

· Offer tailor-made market research services to start-ups including market surveys, qualitative surveys, stakeholder interviews, etc.

· Work as a business research and market intelligence partner on a retainership basis.

· Prepare feasibility study plan for start-ups in the space of retail, grocery, fashion & apparels, etc.

· For any further information, feel free to drop us a mail at info@theindiawatch.com