5 Great Ways To Refresh Your Business Goals
by Alex B. Magazine Editor & Digital MarketerWith the New Year buzz now dying down, many of us may find
that our motivation wanes.
The exciting goals you worked hard to properly set at the turn of the year may have become a struggle by now — or even been abandoned altogether. But it is not too late to bring them back!
The end of Winter or the beginning of Spring is a great
time to return to your goals with fresh eyes.
The process of reassessing and adapting your goals
involves celebrating how far you have come, as well as assessing realistically
where you could improve. This is not about feeling guilty or inadequate for
getting off track. It is about setting goals that genuinely excite and feel
meaningful to you, while releasing the ones that don’t.
Below, we explore five simple but effective ways to
approach this process and reassess your ambitions. That way, you can set goals
that are meaningful, positive, and genuinely align with your business.
1.
Visualise
Before beginning, start by clearly visualising what you
want for you and your business. Get as much clarity as you can, while also
keeping things flexible with room to adapt.
For example, do you have a particular income in mind, or do
you want more time and flexibility? Do you have a particular client or contract
you wish to secure, or an area of your business you would like to improve — such
as accounting or advertising?
List your goals and see how well they align with the
original goals you set for the New Year, or how you are currently running your
business. You will clearly see where you need to make adjustments, and whether
your initial goals are still a good fit.
2.
Make
Goals Tangible
Studies have shown that many people fail in their goals
because they do not make them
tangible enough. Tangible goals are measurable and have a clear outcome.
While some goals are necessarily more general or
conceptual, there may still be ways to make them measurable. For example, if a
particular goal does not have a hard deadline, you could set one of your own.
Then, if you meet it, ensure that you mark the occasion and celebrate! Positive
reinforcement can be a key part of maintaining energy and motivation when it
comes to your goal.
When setting deadlines, however, it is important to ensure
that you do not harm your motivation further by missing them. There are many tips and tricks
to ensure you never miss a deadline — so be sure to research!
Alternatively, consider seeking certification,
accreditation, or another qualification that could boost your business. This is
a tangible goal to work towards and you will also have something to show for it
at the end.
Any way that you can make your goal more tangible is a
positive step towards achieving it.
3.
Consult
An Expert
Once you have identified your key goals and ambitions, a
great way to maintain motivation is to seek the advice of an expert.
Perhaps you want to increase traffic to your website or
overhaul your advertising, for example. In this case, hiring a professional in
SEO or social media could be a great choice.
Being a successful business owner does not mean that you
have to do everything yourself. Seeking expert assistance in key areas of your
business can be a great way to achieve the growth you deserve.
4.
Refresh
And Recreate
As time passes, the goals we have set can naturally become less relevant or exciting through no fault of our own. When this happens, it is time to get ruthless!
It is more important to remain honest and adaptable than to mindlessly pursue goals that are no longer meaningful to you.
Refreshing your goals does not have to mean adding new ones.
It can be just as effective to get rid of the goals that are no longer working.
Be honest, get clear, and you may feel like a weight has lifted!
5.
Think
In Timeframes
When setting meaningful goals, a great way to improve and refresh them is to think in terms of time frames: long term, medium term, and short term.
You may find that you have set too many goals for the
short term, for example, and not enough that address your long term ambitions.
Alternatively, you may be thinking about the far future, without enough focus
on the present.
Assess the time frame of your goals and aim for a bit of balance across the time frames. Now is when to consider how to achieve them in manageable steps, making further progress on a daily, weekly, and monthly basis.
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Created on Feb 12th 2022 17:44. Viewed 206 times.