5 FREE Google Tools for Optimizing Website

Google’s primary focus is to provide quality search results to the users. Thus, Google is continually releasing its new updates, in order to make sure that the sites are ranked based on their quality. Reflecting your part, to stay updated and work for optimizing your website.

This seems quite challenging, isn’t it? But there is always a solution for a problem and solution for this problem indicates towards the great Google tools available out there. And the best part of these tools – they are FREE. The best SEO companies ranked on popular search engines, always suggests to use these tools in order to perform site optimization.

These FREE tools make sure that Google takes the quality of your content. The term “Optimizing” means Google provides better rankings in a natural manner, thus spending some time on refurbishing will not harm you.

Further, we have depicted the 5 great Google's tools for site optimization which are free to use. Have a look:

Google Webmaster Tools

The Webmaster Tools by Google comes packed with lots of information related to your site’s optimization. These tools encompasses number of features that includes:

• Webmaster tools allow the marketers to remove a page from Google’s search page results.

• It points out the errors in HTML code that can’t be indexed by the search engines.

• Webmaster tool’s one of the features is Data Highlighter that enables the websites to make most of their content structure.

• With the Structured Data Testing Tool, the site owner will be able to analyze special types of content in an effective manner.

Google Adwords Keyword Planner

Google has provided plenty of keyword planning tools and Google Adwords Keyword Planner is one of them. This keyword planning tool works majorly on three tasks such as drilling down for effective keywords ideas, experiment with different combinations of words and analyzing the performance of specific keywords.

Extending the benefits of Keyword Planner, it also provides a rough estimation of traffic due to particular keywords. It is considered as a user-friendly and intuitive tool that allows the users to build their effective plans and implement them without any hassle.

Google Trends

Google Trends is a free analysis tool that represents how frequently a particular search term entered into the search box. When it comes to SEO, this tool actually advances your internet marketing campaign and act as a serious contender.

Its most advanced feature named as “Hot Searches” shows a list of day’s top 40 search terms, on the other hand, it also analyzes the website’s traffic by considering specific search phrases.

Google Analytics

Google Analytics – A free web analytics service which offers basic statistics related to your website for marketing purpose. If you have a Google account, then you can use this analytics service freely. This tool comprises numerous impactful features and some of them are listed below:

• It has a dashboard scorecard which shows the changes in data over the time.

• The feature named as custom reports let you know about your website’s performance.

• The email-based sharing and communication feature lets the user share their content with other via email.

Page Speed Insights

This tool by Google measures the performance of website speed for both versions – mobile and desktop. The performance results provided by this tool occurs in the form of score ranging in between 0 to 100.