5 Dominant benefits of blogging your business - businesshubgroup.com
by Richa Sharma Finance ExpertFree Businesses Blog control in an ever
changing landscape of technology and consumer demands.
It is becoming increasingly
important for small businesses to develop a strong web presence to engage and
communicate with their customers.
While having a highly optimized
website is an essential component in the development of a comprehensive online
marketing and branding strategy, the competitive nature of the global economy
demands that businesses go further.
One of the most effective ways to
build brand awareness, while providing relevant and useful content to your
target audience is through consistent blogging.
Blogging is an inexpensive way
for small businesses to drive traffic to their site, enhance inbound marketing
efforts and attract more perspective customers.
According to inbound marketing
report, nearly 80% of companies that use blogging as a part of their marketing
strategy reported acquiring customers through their blogging efforts.
Additionally, 82% of businesses
admit that blogging is critical to their business.
Here are five powerful benefits
of blogging for your small business:
1. Boost to Search Engine Optimisation
The entire major search engines
are love fresh, relevant content and blogging is one of the most
straightforward and inexpensive methods for a business to create this.
When a business creates blog
posts consistently, they are constantly providing Google, Bing, Yahoo and the
others with fresh content to index.
This is also an opportunity for
businesses to insert those relevant keywords that consumers will use to search
for the types of services or products that the business offers.
2. Develop, Strengthen
Relationships with new & existing Customers
Customer engagement is an
immensely important element of online marketing and branding.
Blogging provides the opportunity
for you to connect with your existing and potential customers in a different,
more conversational way.
Blogging is a good way to build
trust with your target audience through high quality content that they find
relevant.
With an active comment section,
you will also be able to follow the visitors' responses to your posts, and you
will be able to respond directly to their comments, which is huge in building
trust and relationships.
3. Establish Your Business as an
Industry Leader
It does not matter how small your
business is, blogging is a good way for your business to build trust and
establish clout in your industry.
By providing content that will be
viewed as valuable, expert information, your potential customers get to see the
knowledge an experience that you have gained in your field.
In time, posting blogs that are
helpful and informative on a regular basis can make you the "go to"
resource in your particular niche within the industry, which will subsequently
lead to more enquiries and higher conversion rates.
4. Connect People to Your Brand
Brand awareness is an immensely
important element of marketing and blog posting will allow you to show your
followers a personal side of your business.
You can open up your brand
message and engage existing and perspective customers in a way not possible
through outbound marketing mechanisms and techniques.
Blogging will give others a lucid
sense of the corporate standards, business character, vision and the
personality of your company.
5. Create Opportunities for
Sharing
One of the most powerful benefits of blogging
is the opportunity it creates for others to share the link to your blog.
This creates the potential for
viral traffic and exponential market growth. With so many different sharing
platforms available, visitors can share the direct link to the blog, tweet it,
or email it to a friend. This is the epitome of free marketing.
SUMMARY
If you are interested in
increasing your online exposure, while establishing yourself as an expert in
your industry, then you will definitely want to take advantage of blogging as a
marketing strategy & get free guest post & Register Now
When it comes to small
businesses, blogging is virtually a must. If you don't have the time,
resources, or expertise to write blog content you can outsource the posts to a
digital marketing agency like CBO who can craft unique, relevant and engaging
content for your blog site.
This information from cbo.me
Sponsor Ads
Created on Feb 11th 2019 01:24. Viewed 331 times.