5 Digital Marketing Techniques for Growing Your E-Commerce Businessby Akshay Kumar Adglobal360 utilize Technology to Solve Business P
Digital marketing has become an integral part of any e-commerce brand’s growth since the past few years. Since e-commerce brands’ primary goal is to maximise their profits without investing exorbitantly on marketing strategies, the techniques used in digital marketing can be highly beneficial. For this purpose, collaborating with a digital marketing agency that offers the best online solutions for e-commerce brands has to be done. Mentioned below are five of the most effective digital marketing techniques that these agencies employ to elevate the growth of e-commerce brands:
1. Implement Search Engine Optimisation
The most organic method of growing the online presence of an e-commerce brand is with the help of search engine optimisation or SEO. With this technique, increasing the traffic on a brand’s website can be done by creating useful content pieces. This best way to do this is with the help of keywords that help in pushing blogs, articles, guest posts, etc. in the virtual space. Along with this, the keywords database also helps in understanding the mindsets of the consumers, which further helps a brand in creating products accordingly.
2. Make Use of Search Engine Marketing
Another technique that elevates the website/product ranking of an e-commerce brand is known as search engine marketing or SEM. Digital advertisements play a key role here as it is the main source of driving traffic towards an e-commerce brand’s website. Pay-per-click (PPC) also triggers traffic that easily converts to sales as the brand’s website tends to move up on search engine result pages (SERPs). Hence, paid marketing is an important part of any e-commerce brand’s online campaign.
3. Don’t Overlook Email Marketing
A strong email marketing strategy can be very rewarding for an e-commerce brand nowadays. With a personal touch provided to each customer while sending an official email, a brand’s growth can elevate easily. This is because the customers feel welcomed and taken care of by the brand; hence, returning again for shopping on its site is highly probable. Besides this, email marketing also adds credibility to an e-commerce business which has a well-structured subject and body that doesn’t’ feel like spam. Additionally, sending special offers/discounts to customers via email is also effective for improving the sales of an online brand.
4. Focus on Social Media Marketing
The most important digital marketing technique has to be social media marketing or SMM, primarily because of how relevant social media has become in the world. By having a solid SMM strategy in place, an e-commerce business can achieve the maximum profit margins. By creating appealing social media posts, brand awareness, and engagement with customers, SMM can prove to be a game-changing tool for an online brand. Moreover, it is a cost-effective method of digital marketing where capital investment does not need to be high.
5. Profit from Affiliate Marketing
Another technique that is powerful in its own right is known as affiliate marketing wherein “affiliates” or social media influencers are rewarded based on the leads they get for an e-commerce brand. Since it is completely performance-based, the risk factor is fairly minimal along with a clear measurable matrix of each affiliate involved. Furthermore, influencers that are particularly famous on social media platforms like Instagram, YouTube, Facebook, etc. can help an e-commerce brand to be exposed to a wide range of audience.
Created on Feb 14th 2020 06:55. Viewed 697 times.
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