5 Digital Marketing Activities For physical therapy During COVID 19

Here are several expert  marketing strategies for physical therapy clinics to keep top of their minds and continue to expand their patient base even through the COVID-19 pandemic: 

Blog Posts

Blogs give physical therapists an excellent platform during this stressful period, in which they can gain and maintain publicity. People are manoeuvring in an environment where they are not familiar, but they also face many of the same musculoskeletal problems they would usually experience in life. They'll be looking for answers, no doubt, and they need to know that you're still around to give them ideas. 

Posting blog content is a perfect way to win your audience and future customers respect and confidence .. it also improves the search engine organic listings.

Social Media

Around 45% of the world's population uses social media with an average 

of 2 hours per day and 22 minutes spent scrolling through content. 

This continuous and devoted use has a strong impact on our lives, from reading to finding new places to visit. That's why social media remains an excellent tool for distributing your content, connecting with the community and maintaining a strong brand. It's also a great channel from which to share information about COVID-19 related to your clinic on time. -- social media sites are different, with people finding their favourite ways to communicate. Best practises can only follow three or four Facebook posts a week, one to two Instagram posts a week, four or five Twitter posts a week and one or two LinkedIn posts a week.

Webinars

Webinars are useful to create new leads, help existing clients and improve SEO ( Search Engine Optimisation). They're perfect, long-form opportunities to discuss exercise, tips on injury prevention .. pretty much all that you might give in a live workshop. There are plenty of various sites for recording and hosting webinars like GoToWebinar and On24. 

Most platforms allow you to watch live, share your screen, and also include a Q&A segment for engaging with the participants. After the live webinar is done, the set of leads won't end. Posted webinars can be shared on social media, email promotions and also behind a gated mechanism on the website to gather information from the viewer for follow-up.

Videos

Videos offer an excellent way for people who are now in a new working environment to target changing pain points and offer tips and tricks. 

Now that people work from home, you might need to learn different stretches to alleviate typical slouching issues. Statistics reveal that 55 per cent of users watch web videos every day, and social media videos create up to 1.200 per cent more views than combined text and pictures.

Paid Advertising

Distributing content to new audiences in social media and search engine ads has never been simpler. Digital media acts as a tool for leading generation by reaching the consumers and prospects where they are: online! Once you've built up your content, the paying media blends into the plan as the medium for putting your hard work and business expertise into the hands of people who will benefit.