5 Common Mistakes Made By Logo Designers

by verve logic verve logic

If you are a logo designer, sometimes you do not get the expected response from a client. Then it is might possible you are making one of these mistakes which are going to be discussed in this blog. These are some common mistakes that are made by logo designers in general. Making these mistakes can be common but the consequences of these mistakes can be heavy for a brand so should take care while designing. But first, let us find out about these mistakes.

Mistakes Made By Logo Designers

Not Following Intuitive Approach-

It is simple if you tell your logo designing team to brainstorm and find some ideas they might give you 2 or 200 ideas. Then if you tell them to select one of these ideas without giving them any instructions, guidelines, reasoning, or rubric, they might narrow it down but the actual problem will remain the same. They will be stuck in the endless loop of baseless iterations.

So have a guideline or an intuitive approach that suits your working style and then proceed.

Lack of Research-

If you yourself do not have enough knowledge of what you need then you will not be able to convey the same to the logo designer. So, do your research well about designs, brands and other related things then communicate.

Terminology Confusion-

Remember if you have a team then make sure everyone is understanding what you are trying to convey to them. There are different terms used in logo design like typography, logomark, wordmark, etc. These terminologies should be known to each member of the team so that there is no communication gap.

Colorful Logo Design-

Your logo needs to stand out on its own without the influence of any color. Although the color is the most important element of a logo design still if it is hard to judge the actual design with color. In the worst case, a strong design can get rejected by a client because he/she got offended by a color.

Similar Typography-

The typography should be clear and readable when it comes to wordmarks or web content. But if we talk about design then using similar typography as wordmark is a mistake. It will ruin the uniqueness of the logo.

Summary

At the end of this blog, we can say that it does not matter whether you work in the best logo design company India or work as a freelance designer you must take care of these mistakes if you want your work to shine. To avoid such common mistakes, you should consider hiring a team of experienced logo designers like VerveBranding. It will help you to outshine the logo. For more information request a quote today.

More info: Why NOT USE Logo Maker Tools? A Complete Guide