5 Benefits of Embracing Responsive Website Designs for your Business

In today's digital era, it's very crucial to have a business website even for informational objectives. As per Statista traffic report 2017, more than 50% of global web traffic is generated from mobiles devices. It clearly implies that having a responsive website is more necessary than ever otherwise you're going to miss a huge traffic chunk.

What is Responsive Web Design?

The responsive website refers to a website designed to whatever device a visitor is using. If a user accesses a website on the desktop, the design reads one way. When the user accesses the same site on their tablet or smartphone, the design positively adapts the new screen dimensions. This is achieved with the use of flexible grids, layouts, CSS media queries and images.

Here we will look at some of the essential Benefits of Responsive Website Design are:

1. Affordable Designing Cost:

There was a time when businesses have to spend money to create two separate versions of their website i.e. desktop and mobile. This is now not a feasible way due to hundred of tablet and smartphone versions have been released. Moreover, it would be way too pricey and time-consuming to build separate versions. So in the long run, Responsive web design is relevant and affordable option to save money and time.

2. Improved SEO:

In this today's digital era, if your website is not responsive, SEO efforts are being troubled skeptically. Previously some experts say that it's not helpful for SEO and others consider that it is the reliable solution for all businesses. While Google also recommends for creating smartphone-optimized websites.Eventually, a good user experience helps to boosts your SEO efforts over all platforms.

According to me, responsive website design offers various benefits for SEO like:

• Content is published only once so no chances of duplicate content errors.

• Help to rank higher in mobile search

• SEO efforts you put for web version will positively apply for mobile version too.

• Most importantly, it is recommended by Google that it is best practice to have a responsive website.

3. Reduced Website Maintenance Fees:

The beauty of having responsive website design is that you have to maintain only a single set of pages, one set of code. In case of any changes in functionality in desktop version will automatically update on mobile as well.

4. Offer a uniform design over all devices:

A responsive website can assist you to keep a uniform design over all devices rather than assisting your audience with a distinct design for every device that may have offbeat look n feel.

5. Increased Audience:

I think, if you'll check your site analytics, 15 percent to 30 percent of your site traffic will be from mobile and tablets. And if you are not giving them a user-friendly mobile version then you are losing a big chunk of users.

So an added benefit of responsive website design is that you will be enabled to keep in touch with your users on every platform.

6. Increase in Sales:

The trend of online shopping is increasing day by day. As per one report, 80 percent of clients daily use their mobile phones to shop online and this number is going to increase only. 70% of customers use their smartphones in physical stores to find out for a cheaper price online. They will even purchase it right there online on the spot if they get.

Mobile phones have progressed spur of the moment shopping. So, if your products or services are not online or not easy to view these days, you're fumbling out on a big opportunity. Having a responsive website will guarantee better user experience to shoppers, which results in longer stay time and in turn result in more conversion of sales.

Concluding Note:

As you can see it is profitable for you to have a Responsive Website Design now and for the future.

With the rise in tablet sales and smartphone device, content consumption on mobile devices will only continue to balloon as 2018 moves on. And responsive website design is a key to keeping up ahead of your rivals and establishing market share.

As the premier web design and Website Development Company in India, Rudra Innovative Software will make sure that you will get the optimal return on investment. Our expert designers will create a web design that will generate more leads and conversions, hence boosting your revenue.