4 Ways Social Media Can Improve the Vape Business Branding

Irrespective of the industries, the coronavirus pandemic has affected all types of businesses. The vape business is not any exception. However, marketing experts expect that the vape market will expand with a CAGR of 23.8% from 2020 to 2027. Further, they added that social media play as one of the active vape marketing solutions to revive the vape industy. If you are curious to know the ways to improve the vape business with the help of social media, here are ways for you.

Social Media Helps Increase Brand Recognition

It is difficult to find a person in the US without a social media presence. 81% of the US people have active social media accounts. It is a huge opportunity to get a good exposure for the vape businesses. Due to the ban on paid promotions, it becomes essential for vape companies to focus on improving social media.

Social media enables you to engage with the target audience directly. It’s easier for the vape business with a social media presence to promote and share the business online.

Improved Visibility on Search Engine

You may argue how social media can influence search engine visibility. More than 95% of the search stops on the first page itself. If you are not on the first page, it means you are losing 95% of potential customers. Search engines push peer-endorsed websites. It means when other websites will talk about your website, it gives a higher DA and a better ranking.

Here social media takes the entry as one of the best vape marketing solutions. The more content you share on social media, the website gets better engagement.

Social Media has a Wide Reach and Demography

If you think that social media is only about young guns, then you are wrong. Research conducted by Pew Research Center found that 35% of senior people in the US have a social media account. Further, in the last 10 years, social media use increased from 8% to 77% between the age group of 30-49. It is a jump of 69%.

Hence, no matter whom you want to target, you will get all types of vapers available on social media.

Increase in Sales

Social media triggers sales for vape companies. It is the reason the term social media marketing has coined instead of social media public relations. However, for a few industries, social media offers the market places, but it is not possible for vape businesses due to the imposed ban on it.

Improved brand awareness, with a strong social media presence can help increase your sales. It can directly steer the businesses to the sales funnel. So, using social media as one of the vape marketing solutions can play the role of a booster for vape companies.

Bottom Line

In the current scenario, no presence on social media is equal to no online presence at all. Hence, it is crucial to strategize social media planning for the vape business right now.