4 Ways in Which Custom E commerce Development Will Help You Get More Business

More than 67% of shoppers prefer mobile responsive websites over formally designed websites.

In the current scenario, when every business is moving towards digitalization. But, it’s the depersonalization of your brand that enables you to stand away from the crowd. With your ecommerce business you surely seek lot of marketing tactics to grow your business reach. Your website is your first priority. Especially when you are looking for the long-term benefits rather than trying your hands over certain short-term tricks.

You can get your website ready in numerous ways, like:

• By opting for the website builder platforms

• Using open-source content management systems

• Custom web development to get your website ready from the scratch.

Here are the 4 sure shot benefits that custom ecommerce development can help you with:

1. Design what you imagine: With the pre-designed themes, you are bound to configure your content and display your services/products solely as per the chosen design. Otherwise, you have to take time and perform brainstorming research to develop an idea from the scratch. We know that’s way too time-consuming, but custom web development can solve your trouble by enabling the changes in the existing theme of your choice. Get the website architecture designed upon your choice without any limitation. It reduces your development time and you can deploy the idea at the earliest. Obviously, you will be getting results sooner.

Well, for ecommerce it’s the look and feel of the website that make your customers hooked for the long time. They may visit a store and leave, or they keep interacting and selecting products for hours, your website outlook plays a key role here.

2. Easy Updating to the latest technology: Technology is changing frequently and obviously you won’t like to stick to Windows XP when world is already running Windows 10. Sometimes, it’s you need to walk hand-in-hand with the updates, and other times you have to walk ahead of the time. There are always the pros and cons of every platform but may be it’s the time for you to move on. Be it from Woocommerce to Shopify or to any other better platform to improve your storefront. When you will be open to changes, you walk easy with all the challenges. With customization, you can keep your website updated as per the marketing needs and can drive amazing benefits out of it.

3. Simplify Checkout: Do you know what’s the greatest challenge for you in ecommerce? For sure, first thing is to bring the right customer to your business at the right time. But, the key challenge is making through the shopping cart. Cart abandonment is the most common issue for your ecommerce business. As per statista, in 2018 it was found that 74.2% of online retail orders were abandoned instead of purchasing. However, with customization of your e commerce store, you can simplify your cart checkout process. This reduces your risk of losing potential customers to really a great extent.

4. Improve security of your online store: Though in this digital age we have fewer people that are afraid of online shopping. But, e commerce stores are more prone to get affected by the phishing links. Bad links can actually cause a lot of trouble to your business. Most of the e commerce web development sites leverages open-source platform which enhances the risk factor as well. With the custom ecommerce development you can improve your web security and can improve the trust factor of your customers. Though hosting websites contact you multiple times to get the SSL certificates. But, if you don’t follow the guidelines, the terror is on your head. When you hire a web development company they care to remember it for you. Also, they do purchase themes and develop the themes from scratch. So, they do have the rights on the source code, clearly implies it’s not public. This way custom ecommerce development reduces the security breach issues at a great extent. Also, few of the web development companies do offer hosting services also, if you trust of their services then you can stop worrying about security.

You can get the most benefit out business out of your ecommerce website, rest depends upon your creativity of the web development and marketing the same.