Articles
4 Reasons for Localized Contentment Marketing in India
by Sougata J. BloggerIndia is
the second-most populous country in the world having more than 1.3billion
people. In was a British colony for nearly 200years, but unlike other British
colonies, English could not take over as the predominant language of the
country. Only 20% of people can properly understand the language. Even in the
offices, people use Hindi typing
software, as nearly 40% of people speak in Hindi. Most of the
conversations are done in local languages such as Hindi, Bengali, Marathi, and
other state languages. Hence, several reasons are there for localized content
marketing in India. The current post highlighted some of these.
Big Dynamic
Market
As per the
records, India’s current population is 1.37billion, and it is expected to reach
1.68billion by 2025. Thus, one can understand the volume of the market. Indian
markets have millions of potential customers of the companies. Starting from
the Pharmaceuticals, Media & Entertainment, Telecommunications, and
E-commerce & Technology Startups, all are ready to take this advantage. But
the barrier for the companies, especially from foreign countries, is to
communicate with the audience. However, with a localized Content marketing
approach using Hindi can be a great way to reach these customers.
Only 10%
Speaks English
Already
mentioned in the introductory sections, that despite being a British colony,
Indian hardly speak English. It is only 10% of people who can speak English
fluently. However, on the other hand, Hindi is one of the official languages of
the Indian Government, and several offices use Hindi
typing software for convenience. Thus, you can understand why Hindi
must be used for marketing.
Increased
Use of The Internet and Smartphones
After the
4G revolution in India, the cost of the internet and smartphones dropped
suddenly. It created the chance for several people to access the internet. They
got hooked to several social media platforms including, Facebook, TikTok,
YouTube, and more. Contents in Hindi over these popular social media got the
attention quickly. Several companies come to start marketing on these platforms
to get the followers. Therefore, using the Hindi language helped them a lot.
Available
Skilled Manpower
It is not
about the customers only, but also the workforce too. With the make in India
campaign, foreign companies are establishing factories for which they need
skilled manpower. Nearly 67% of the Indian population is between 15years to
64years. Thus, getting skilled laborers are not a problem if you can communicate
with them. Again, when it comes to communication, nothing can be better than
using the Hindi language as a medium of communication. Therefore, the need for
the use of Hindi typing software
will be there too.
Concluding
Words
India is
the home of different religious groups such as Hindu, Christians, Sikhs,
Muslims, etc. Thus, when a foreign company is planning to invest over here,
they must consider all the issues. Any global company cannot miss this popular
market with huge potential. However, localization of the content will help you
to come close to this population.
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About Sougata J. 
Blogger
6 connections, 0 recommendations, 47 honor points.Joined APSense since, February 12th, 2020, From Kolkata, India.
Created on Aug 11th 2020 02:26. Viewed 238 times.
