4 Outdated SEO Tips You Should Kick To The Bucket

Search engine optimization is an important part of online marketing for any companies. In fact, TopSEO, an authoritative organization that ranks online marketing providers, consider SEO the main aspect of these companies. TopSEO's website ranks higher companies that continue to use relevant SEO techniques to offer their clients efficient service. However, with the constant changes in many search engines, it is easy to fall behind on the most relevant techniques that you should adapt. The first thing you should do is identify methods that no longer work. Here are some of them.

1.       Duplicate content on your website

Many companies think that duplicating content on their web pages will give them more content and hence help the reach higher ranks in search engines. This is no longer the case since many search engines have developed tools such as the Panda update from Google to target particularly content farms. If your site duplicates content or has random and irrelevant content, Google will not value it highly. It may work to your own disadvantage since Google will rank every single page to determine which is most relevant and less important pages of your site would end up higher than those that are important.

2.       Keyword stuffing

Keyword stuffing will not get you higher rankings in Google by any means or any other search engine. Google has been refining its algorithms for more than a decade now and have addressed this issue. Do not confuse keyword optimization with keyword stuffing. The two are very different. Keyword optimization involves choosing suitable titles for your pages, planning themes of your content and writing enlightening Meta descriptions. On the other hand, keyword stuffing involves unnecessarily and spontaneously inserting keywords to your content.

3.       Publishing content on article directories

Some individuals have this idea that publishing content on article sites will help them rank higher on the search engines. This is not true because when search engines find to duplicate content on the web, it will determine which site was cached, crawled and indexed first, to establish the origin of the content. This means, the search engine might determine that the article directory is the owner of the content and you are the duplicator.

4.       Excessive link building

Websites no longer use excessive link building to improve their PR. Therefore, do not be tricked into thinking that excessive link building is a shortcut to your success online. In fact, it is quite the opposite. Search engines can now detect sites like these and ignore them or remove them from their rankings. If you want to find a credible online marketer who will use latest SEO techniques, you can check the listing at TopSEO's.com website.

About me

I’m Amanda Kerr and I am working for Internet Marketing firm for almost 4 years now.