4 Myths About Best TV Commercials That Are Wrong

by Jimeet Gandhi Consulting people to do media planning & buying

Advertising has evolved a lot in the past few decades with the new creative concepts, special effects and marketing strategies. But as the TV ads have evolved such have the perceptions about them. There have been some misconceptions about TV ads:

The best TV commercials are overpriced: It is thought that the TV ads are exorbitant for creating and broadcasting.

This is actually not true because modern media planning and buying agencies and companies such as Amagi MIX can give the users option to choose TV channels for a low budget.

Products advertised by celebrities are good: It is not always okay to buy the products that are advertised by the celebrities. Few celebrities actually use the products or services they advertise. So, always look for common people’s reviews before buying a product.

Short ads are better than the long ones: This is generally said but not fully correct. As people have less patience to watch ads, a short ad of 10 seconds may be supposed to work well for them. But not always. If the advertising is catchy or has become viral, then people love to watch it with concentration. From that perspective Amagi MIX allows its advertisers to create & broadcast ads for 10 secs, 15 secs, 20 secs, 30 secs, and even for 60 secs.

Advertisements with youth culture is more successful: The success of a television ad depends on how much it attracts its target audience. The product made for the older people or for homemakers may not naturally attract the collegegoers. So, if people of age group 18-24 are not talking about your product, don’t be disheartened. Research about the target audience about your TV ads for products and make TV ads as per the preferences of your target audience.

For assistance, get in touch with amagimix.com .