4 Major Details You Should Take Care Of While Name Your Brand?

by Manoj Nirala Marketing Consultant

Digital Marketing Company in Noida

Shakespeare formerly wrote,” what’s in a name?” Well, a name might not hold important significance in a fictional world but that isn't the same when it comes to businesses. In marketing, we go by the word,” it’s all in the name.” Chancing the perfect name for your brand can be a daunting task. It can take months or indeed times to find the right name for your brand. So much so that bone might indeed ask oneself,” Do I really need to put in so important study while choosing a name?” The answer is yes. A brand name isn't just a name; it's your identity in the assiduity.

Important like a person’s name, people use a brand name to identify businesses. Anything and everything you give or execute as a business is going to be traced back to the name you give to your business.

 So what are the factors one should keep in mind whilst naming a business or a product? The internet may give you with a number of papers on the significance of discovering a unique name for your product or success stories of brands like Pepsi (preliminarily known as Brad’s Drink) which changed the course of its history with a new name While, oneness is crucial as far as any picking process is concerned, it isn't the only element that should be taken into consideration.

 In any case, your brand name should be-

 Applicable – It captures the vision of your brand and the service that you give and form an emotional bond with the public.

 Handy – People should be suitable to Google it fluently i.e.; must have an easy spelling or pronunciation.

 Securable-Can be trademarked or copyrighted readily.

 Lasting – Must be a name that can evolve according to the growth of your company.

 Visual – The name should be easy in the sense that one can fluently depict it by logos. Design, colours and so on.

 Unique – Incipiently, it should be unique in terms that it's different from your challengers.

 Now that we've taken care of the question “what it should be”, the part “how” begs to be answered as well.

 In this composition, we will matriculate the four major aspects that should be a part of every decision- making process that concerns the picking of a brand.

 1. Formulate a plan

 Decide on what the name is supposed to achieve, how it'll stand in tandem with your other products or services if any. Concoct a strategy to decide on the kind of names you would prefer-a fully new one, the author’s name, a family name or a descriptive bone and make sure they aren't formerly in use.

 2. Express your brand heart

 The coming part of the picking process includes the identification of the brand heart. In other words, you should be suitable to relate the name to your company’s vision or charge.

 3. Test the name

 Make absolutely sure that it's easy to be pronounced or cannot be fluently misspelled, doesn’t confuse the guests and is Google friendly.

 4. Assay your digital presence

 Along with the brand name, it's crucial that you choose an available, working URL as well. A presumptive social media handle check must also be conducted so as to avoid any competition for the names. Googling your recently chosen name would also be a great idea. These tasks are pivotal albeit time- consuming.

 With a proper plan in place, you should be suitable to come up with a name that suits your brand but it's indeed a mammoth task to accomplish. Alternatively, you can trust an agency to do the work for you and spare yourself the pain. 

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Created on Dec 29th 2021 05:20. Viewed 308 times.

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