4 Elements of a Great Website

As one of the most significant business tools, websites have grown in importance twofold in the past few decades. Today, companies of all sizes are expected to have a professionally designed website to establish a strong market presence within the industry.

Developing a website is far more than creating an appealing design. While you may attract visitors with an attractive interface, you may fail to generate the desired ROI if that’s all it offers.

Great website design is a combination of a number of elements. Here is what you need to create a great website that leaves an impression.

1.     A Strategic Layout

Your website should have an appealing story that can lead your visitors through to the final step. Use a layout that gives your visitors a reason to stay and take the desired action. Create specific web page goals and aim to achieve them by creating a sales funnel. Your goals may include, visiting the service or product page, downloading the content, filling out the contact form, or subscribing to the newsletter.

Besides this, make sure that your layout is clutter-free as it may give a more user-friendly look, thus allowing visitors to navigate their way through your content more conveniently.

2.     Great Content

Once your visitors find a reason to stay, the next thing they look for is content. Provide your visitors with unique, clear, and concise content that can meet their specific needs appropriately. Besides, make sure that your content is informative and easy to read as it can greatly help make your website effective and engaging. In addition to improving your visitors’ experience, great content may also play help boost your search engine rankings.

3.     Easy Navigation

The website design should be easy to navigate to ensure quick and easy accessibility to any page on the website. Include a navigation bar to allow visitors to know exactly where they are on the website and how they can reach where they would like to be. The navigation bar should appear on top of every page to enable users to run a search from anywhere on the website.

4.     Mobile Friendly Features

Mobile technology has changed how customers interact with businesses. Mobile phones, tablets, watches, and gaming devices have replaced traditional means of communication, like desktop and laptop. For this reason, establishing a website that is optimized for mobile devices has become pivotal for businesses looking to gain an edge in today’s competitive environment.

Contact ShyloTek to get professional website designing services to make a striking first impression. With a professionally designed website, not only can you grab quick attention, but you also open up greater opportunities for growth. Drop them a message at info@shylotek.com or call them at (949) 540-9989 to get free consultation and plan the right marketing strategies for your business today!