30+ B2B Data Enrichment Tools of Our Choice for Lead Generation in 2020

by Bortnic Ecaterina Sales management

Generating leads keep being a buzzing concern for B2C and B2B companies alike. The approach for the two, obviously, does bear some resemblance. However, data accuracy has a far greater impact on B2B results.

The completeness and truthfulness of data can be obtained via data enrichment. Unfortunately, this is not always the case and finding those tools for data enrichment that would work for the user’s best can sometimes become as daunting as manually enriching data. In this article, we elaborate on the types of tools, including some examples and use cases thereof, that are most promising in 2020.

2020 B2B Lead Generation in Brief

Lead generation is a pivotal element for all. Compared to B2C, though, B2B leads are more scarce. With that in mind, B2B companies have to put a lot more effort into each action and, especially into marketing and sales strategies. B2B are not about one-time transactions only. The longer the business relationships they manage to build, the higher their chances to survive on a competitive market. 

B2B lead generation process implies identification, evaluation and guidance of your potential buyers through the sales funnel towards the achievement of your goals (conversion), further nurturing them into keeping a business relationship for as long as possible.

Regardless of what many have to say, a considerable contribution to B2B 2020 lead generation will be brought by both inbound and outbound. We will consider the two separately in our view of this year, without digging too deep within this article though.

Here you can find the entire article:

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About Bortnic Ecaterina Advanced   Sales management

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Joined APSense since, July 2nd, 2018, From Northampton, United Kingdom.

Created on Feb 21st 2020 03:10. Viewed 486 times.


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