3 Ways to Up Your Business' Instagram Game

Social media marketing is a vital ingredient for the success of any business! Do you know where to begin with your strategy?

Are you a social media marketer who would like to make your social media marketing strategy even better?

We have compiled a list of tools to help you up to your Instagram strategy with advice from social media experts and industry professionals. These social media experts range from major influencers to everyday marketing professionals.

Social media marketing will be a key factor in digital marketing for the future. This is because this form of digital marketing has several benefits and advantages. Unlike traditional advertising, the use of social media marketing does not take up as much of the advertising budget. This makes the cost-per-click cheaper and helps you save money as well. 

Digital marketing has been on the rise over the past decade and is becoming more and more essential for businesses with an online presence. There are many pieces to the digital marketing puzzle that contribute to many areas of customer relationship management or CRM. When deciding how to manage your CRM tools and platforms, it's a good idea to look over some CRM reviews to ensure you have the best of the best.

And in order to make this worth your business’ money, here are some tips to make your job easier.

Use a Scheduling App

Many business owners and entrepreneurs would probably agree that some weeks are much busier than others — and when they get too swamped with work and other responsibilities, social media tends to get tossed aside. If you typically brainstorm, write, and post content to your social profiles all on the same day, a random meeting or unexpected issue might pop up and your plans to post get thwarted.

The solution? Create your content in batches and schedule it in advance. This way, you never have to worry about being too busy to post. You’ll also find that you will be able to get more strategic with your content.

Using a social media scheduling app is one of the best ways to keep up with the latest activities on your business or personal Facebook pages. These apps help you use your time wisely and be more efficient so you can focus on what’s important rather than coming up with your next caption.

There are a wide variety of apps out there for this specific purpose. Some are free while others require that you pay a small fee. If needed, you can plan out a post months in advance and not have to worry about it ever again. But be sure to do your research and find an app that’s worth your money.

This can help you ensure you can keep working towards a goal, instead of wasting time coming up with a caption every single day. By scheduling out your social posts you’ll be able to focus on strategic communications and make a plan. This way, you won’t have random posts, and you can create a cohesive social media account. This will also allow you to engage with followers throughout the day.

We all know how vital it is to have a presence on social media, both for businesses and for people wishing to be recognized as influencers. But it can be challenging to keep an active social presence without it taking over a sizeable percentage of your time and attention.

Customers expect the firms they deal with to be active online now. Indeed it is often seen as an essential trust metric.

The various social networks have different peak times when their users are most active. If you want to engage with as many of your audience as possible, you need to post at these peak times.

It would be near impossible for a business to make all of their posts “live.” It would be a highly inefficient use of their time and could easily consume a social media manager’s life. As a result, software providers have come up with solutions to make social media posting manageable. You can design and bulk schedule multiple posts at once. You can do this at a time that suits you, and then use your tool of choice to deliver your posts at the best times.

With a social media scheduling tool, you can operate your social account efficiently. They also give you time to create and push more content. Your audience will come to expect posts at a specific time, and your post scheduler makes it more likely that you can make that happen. In this post, we have taken a look at a few of the better known social media posting/scheduling tools.

Use a Graphic Design App

This is going to be a lifesaver if you have zero experience with graphic design. Especially if you’re just a small business owner. The best app to use is Canva. They have thousands of layouts and designs you can edit, as well as tools to help you create your own logo. The best part? It’s free.

You can learn all the skills you need to create an amazing graphic design on your own if you are willing to learn from others who have gone before you. If you don't take the time to learn from others, you will not be able to truly realize all of the things you have been taught. Taking courses online will give you access to hundreds of thousands of resources, but it won't be easy.

I’ve been using this app for years and it’s been helped me out of tight situations where I needed something posted quick or I didn’t have the resources I needed.

Additionally, there are also several video editing apps you can use. They have advanced in a way that you can edit almost everything on the video, like adding text, transitions, and you can even use a video speed editor to speed up or slow down your videos.

The stats don't lie: social media posts with compelling visuals boast significantly higher engagement. On Facebook, it more than doubles, while tweets with images receive 150 percent more retweets on average than those without.

All of this means a killer social media campaign needs its visuals to be spot-on. A lot rests on how to find the best images for social, but for speed and efficiency, a dedicated design tool for creating these kinds of graphics can really come in handy.

Use Free Online Social Media Classes

Social media is changing every day. That’s why it’s so important to know the latest updates, features, and trends when you run your own social media business. 

Digital marketing for your small business can give you more customers than traditional methods can. So the next time you ask yourself why your small business needs digital marketing, it may be time to make the switch and start taking advantage of the many benefits of digital marketing to help you attract more customers, increase sales, and improve your business.

The best way to make the most out of digital advertising through social media is to take free online classes. There are so many professional, up-to-date, and extremely helpful classes you can take. Google provides several free digital marketing certification courses, as well as Facebook. Research these courses and get free education for your business. 

Social media platforms and features seem to change every other week, so whether you’re just getting started with social media marketing or want to up your game, you’ll definitely need some help. Even if you use one of the best social media tools, it’s still important to choose a course that not only got great reviews last year but is still relevant right now.

There’s only one problem – how do you know which social media course to choose? There are literally thousands online, and it’s hard to know which ones are run by amateurs and which ones offer real industry knowledge from trusted professionals.

Key Takeaways from Social Media Marketing Experts:

Be Organized

The organization is essential in any profession, but in this case, it is detrimental to your communication strategy.

Using tools that will automate this process for you can help you focus on the important stuff. You’ll have more time to strategize, communicate, and plan for your next course of action.

Be Authentic

People connect with people. It does not matter if a business is marketing on social media, they still have to be personable in their brand’s message. Many brands are so focused on perfecting social media marketing that they lose touch with the human element in marketing. Social media marketing is only effective when the message being sent is coming from a trusted source; in other words, coming from a human, not a robot. Ted Rubin says it best, “REAL trumps PERFECT because REAL creates TRUST.”

Try Video Marketing

It is clear that video marketing is becoming more and more effective on social media. For businesses that don’t have a video marketing strategy, it is definitely not too late to start! The future of social media marketing lies within video content; make sure your business is not missing out.

Don’t Be Afraid to Spend Money

A business can’t afford to spend their time creating great content and then not promote it! If there is one thing we learn from these marketers, it is that they are not afraid to utilize the paid advertising features on social media. Social media marketing experts like Jamie Turner suggest each social media platform has its own advantages, and they definitely do! Through the rest of the social media marketing tips, it is clear that Facebook emerges as the most widely used social marketing platform. If you need extra tips, look into a blog to help you out. The Basis Point is a great place for advice on these marketing tips. 

What do you think of these social media marketing tips? If you are in the business of social media marketing, what did we miss? Please share your comments & social media marketing tips!