3 Top Criteria to distinguish Social Networking from SEO

A lot of small and medium business owners often do not know the difference between social networking and SEO. They are confused partly by the gossip in their business circles and partly on the web, about how SEO is dying, it’s time for content marketing and a whole range of terms.

 

The whole process of simply increasing the business and getting some customers gets all tied up in these thoughts. It needs to be cleared right away that Social Networking and SEO are both parts of the online content system.

 

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Now the definition:

 

SEO: SEO or Search Engine Optimization is the activity or process that helps to improve your website’s search engine ranking. It also helps in increasing the quality of traffic to your website through Google search results

 

Social Networking: It is about using the best social networking sites to connect, talk, form relationships, share ideas and increase traffic to your own site with the help of social media.

 

Let’s take a look at the 3 top criteria that distinguish Social Networking from SEO

 

1.      Duration –

 

·         Social networking gives a shelf-life to everything. It requires a continuous effort to sustain a conversation on a particular topic. The best way to understand this is to look at the example of hashtags on Twitter or social networking site in India likeSabakuch. In order to keep a topic and chat with 140 characters needs much effort

 

o   SEO, on the other hand, does not have any such constraint since it is not directly in use by the majority of users. Search rankings gradually rise up and stay for some time

2.      Formats –

 

·         For social networking, the best content marketing formats are the visual ones. Catchy, emotional taglines draw the most attention when accompanied by images and short videos.

 

o   SEO is text based mostly. There are different guidelines to improve ranking for different text based content. For eg., a blog can have 1500 words, email subject lines with 50 characters or less, title tags 55 characters, Facebook post (for likes and shares) 100-140 characters

 

 

3.      Co-Relation to People –

 

·         If you are aware of the concept of an image or latest music songs with video going ‘viral’ these days, then you would understand that the more the people who see or share a content post, the better and deeper it penetrates on the web. So, there is no limit in Social Networking 

o   There is a co-relation in SEO with a subject’s traffic and search engine ranking increasing only according to the total demand for that particular subject. So, that puts a limit on it.  

There is one thing though which is common in these two things. This is the CTR (click through rate) Going viral on the social scene or ranking of search result pages do not mean anything unless people ‘click’.  

For more such online social facilities, visit https://sabakuch.com