3 Tips to Reduce Friction, Improve Mobile Conversions

• Making a website mobile optimised means making it as frictionless as possible for the smartphone users. The entire website will reformat itself when it is being checked out from smartphones and tablet devices. When you will browse a mobile optimised site from your smartphone or tablet, you will see reformatted content, differently sized images and larger navigation buttons.
  

• Having a responsive design means no matter from which device you are browsing the website, it will be clearly understandable and visible. A website having the responsive design will automatically reorient all the website structure and content depending on the device screen size.

• Mobile-friendliness is all about a site being displayed accurately both on a laptop or a desktop and on the tablet or smartphones.

All the above-mentioned factors collectively help in reducing the friction.

Follow the tips and reduce friction

• Image size

If you use large image files in your Magento-built website, it will slow down the page speed making the entire website heavier. Usually, in the case of an eCommerce website, multiple product photos need to be uploaded with product descriptions.

Now, you can’t use small images because that would make it troublesome for the customers and visitors to view the product clearly. Hence, you need to use image compression techniques to ensure the images do not slow down the page speed. Using this technique, you can remove the useless metadata. Thus, page loading speed will increase along with enhancing the mobile experience.

• Load Time

No customer is patient enough to wait forever to load your website. Most of the mobile shoppers want efficient and quick experience. When they have plenty of other options, why they will wait for your website to load! Then how to improve the site loading time?

Well, you can apply the A/B testing on every change you are about to make. For instance, to the checkout CTA, you can add a security lock, you can add the PayPal Express/Credit, or credit card autodetect to multiple locations at the checkout funnel top. Before making any major changes, testing it to confirm how the change is affecting the conversion is necessary.

• User Experience

According to a recent market-based research, most of the millennials today prefer the SMS-driven transaction compared to an email. Now, if your target audience is the millennials, you should think about using any suitable Magento 2 extension that allows the customers to choose a phone number or an e-mail as the method their primary conversation.

Though merchant to merchant the optimisation strategy can vary, the above-mentioned tips are extremely helpful not only to diminish the friction but also to enhance the mobile browsing experience for the customers in a Magento-built website.

Johan Smith is an expert Magento programmer, who is presently working with GetAProgrammer, a well-known Sydney-based software development company and has been serving in this industry for years. He loves to keep himself updated with the ongoing market trends and writes interesting writeups on the related topics. For more information, visit the official website and follow the LinkedIn page of GetAProgrammer.