3 Mobile app development trends to impact in 2016

We cannot denying that 2015 has the huge year of mobile which is increasing become more and more important part of our life. As some many businesses, school, universities use and different industries are using it. A quick look below shows how mobile app developments los angeles are necessary.

·         Study from various resources shows that in US, mobile digital media time is now much higher than desktop digital media.

·         Practically two third Americans having their own Smartphone and they are using it to retrieve any information online.

Clearly now mobile is become an integer part of our daily lives. Because of this users have started demanding more from their experience with mobile applications. In 2016 brands must engage and interact with users on the user’s term.

Consumer focus

Rather than just marketing their product business needed to focus on customer’s experience. From initial contact to first sales and beyond business are evaluating their customers experience with having their brands and working to improve their experience with brands. Creating a more customer experience will be the goal of many businesses in 2016. Mobile apps has change the way we shop, interact with information: business needed to shift their mobile apps to reflect this shift in customer behavior. This is important, as you will need to create a user experience that caters to how your customer’s are actually using your application and how they would like to be using it if features are lacking. From your mobile app to your retail outlets to online banner ads, a seamless experience is a must.

Push notifications

This year will see the various improvements when it comes to push notification strategies. More and more this handy tool is becoming important when it not only comes to retaining customers but also for engaging them. In fact these days push notification are often how mobile customers interaction these days. For mobile app developers and business needed to focus more intelligent push notification programs that are more personalized.

 Deep linking

Deep linking will increase a business look by creating content more discover able.

Both Google and Apple have created opportunities using API’s to allow mobile app content to be found via search. Businesses are able to deep link to app content from their mobile advertising programs. Other app can enhance the customer journey by deep linking the content in your app. Users will able to see more and more app content in mobile searches and have the ability to see mobile exclusive content that is not available for other devices. This will improve the opportunities of brand has to engage with customers.