3 IITians Take a Dip in Virgin Space

The Dips category in India is yet to open up and is in a very nascent stage of product development and retail growth. But Chef’s Basket is attempting to prise open this market with a bold gambit that is likely to fetch it rich dividends going forward…
   The food retail market in India is coming of age but there exists a discernible gap for good quality gourmet food varieties in many categories. Three IITians with fire in their bellies – Nipun Katyal, Varun Jhawar and Manish Tirthani – sensed a distinct business opportunity in closing the gap by playing to their vision. Driven by raw entrepreneurial gumption and belief in their business nous, the troika etched
out a blueprint to introduce new and global taste experiences to consumers. The fulcrum of the plan hinged on teasing out product offerings after tireless experimentation in order to bring out the variants most likely to be accepted and enjoyed by Indian consumers.