3 Facebook Must Haves for Startups

So you have a Facebook page all set up? If you don’t have the cash to hire a full-time (or even part-time) social media manager, there are a few things to keep in mind. Throwing up a page and hoping for an influx of likes isn’t a realistic scenario. You have to engage proper marketing and maintenance in order to keep friends and fans. Who wants to “like” a business that is dull, boring – or simply lacking information?

You Should Commemorate That

1. Photos. Everyone loves checking out interesting photos. Do more than upload a few exterior shots of the business. If you’re in the business of feather flags, keep consistent updates of the latest inventory. Retailers can really benefit from Facebook albums and keeping a good rotation of profile pictures. However, it doesn’t end with inventory.

People want to be able to foster a relationship – even with businesses. Put a face to the company (preferably a fun, light hearted and even quirky one). There’s a new staff member? Great! Snap their photo and add an interesting description. There’s a huge inventory coming in tonight? Upload snapshots of the unloading process. Facebook allows user the unique opportunity to feel personally involved and connected without ever necessarily meeting friends or fans.

About Me

2. A quality, thought out, and entertaining “about me” section is important for much more than just dating sites. Take time with this section. Provide short, succinct paragraphs that are easily digestible. Feel free to share the beginning of the business if it’s an interesting story (or better yet, make it an interesting story). Include some personal idiosyncrasies of the founders if that’s appropriate. Include a few sentences on services or products, but do not make this a sales platform. This is the place for you, your business, and the distinct personality of both to shine.

What About All Those Other Categories?

3. All those fill-in-the-blanks. Fill out as much as possible. Awards and accolades? An impression? Go for it. Just make sure not to include anything controversial or something that will drive away customers. Going mainstream is always wise even if that means reigning in your personality a little bit. However, fans will see the site and know instantly that it’s full of personality and most importantly that someone took the time to really be a part of the community.