3 Essential Aspects of Visual Communication

by verve logic verve logic

Communication has become an important element in running any kind of business. Today the term ‘communication’ has attained several meanings. Imagine you are walking down a busy lane, what would you see there? Signs, patterns and other visual elements that build up a brand. A brand is a representation of a company’s objectives and intentions. Unconsciously, we are absorbing a plethora of visuals online and offline. But all of them are not great enough to capture your attention. So, take a minute to think as what makes a certain visual set apart from other designs? Considering that the human brain retains visual information faster, it is imperative to pay more attention to the communication you intend to convey. There are several benefits of a visual representation that the brands have started realizing from touching a larger customer base to set the right brand image. 

Before you approach the top logo design companies, here are the 3 elements of visual communication design that seek your attention:

Points and Lines: Every design starts with a point or a line and ends with the same. No matter how basic they may seem, they have the potential to build designs, patterns that can leave the customers amazed. Also, lines are a medium to deliver the most complicated information. It is the essence of the simplest of visuals that they can spruce up the boring textures. 

Colour and Shapes: Shapes and designs have the power to give a new perspective to design. Shapes vary greatly from geometrical to natural to angular and many more. When used with the right texture and colours, they attain an altogether different meaning. There is colour psychology that the top logo design companies implement in logo designing. Every colour has a spark, an intention that is unsaid but obvious. Like red is commonly used by food stations as it is said to evoke food cravings, similarly blue elicits a feeling of trust, that’s why most tech giants have their logos printed in blue. As much as it is important to go with the appropriate shape, colour is also equally important. 

Typography: You must take extra care while zeroing in on the font choice. Fonts have the potential to make a strong impression in the customers’ minds. Typography that has no relevance with the brand and its product is of no good. Experts say that a certain font can pique a specific kind of emotion. Thus, be sure as of which mood and emotions do you want to create through the combination of images, shapes, colours and designs. It contributes to the enhancement of a brand. 

Haven’t you already ready to deliver effective visual communication. Keep these tips in mind. In case of any query or assistance, feel free to connect with us. 

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Created on Jul 9th 2019 02:42. Viewed 1,234 times.


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