3 Easy Ways to Find Your Website Target Audience

by Czarina R. Content Manager and SEO

To find your website target audience is one of most important tasks you need to do as an ecommerce website lead digital marketer. It is the basis of all your online marketing strategy. It starts the moment you develop and name your products or services to the marketing channels you use to promote them.

Here’s a hint before we dig in:

Your target audience is not “EVERYONE.”

The primary reason you are defining your target group is to identify and understand your particular niche so you can dominate it.

It cannot be stressed enough that the better you understand your target market, the more closely you’ll be able to focus your ecommerce marketing strategy. This way, you only spend to reach the audience that will most likely to convert to customers. As you begin to go deeper into your audience insight, it is good to expect to see higher conversion rates and better return on your investments.

Let us define what is a Target Audience first before anything?

A target audience is a specific group of people with shared characteristics who are most likely to be interested in your products or services. Often, businesses use what they know about their target audience to create user personas. These personas guide their decisions on marketing campaigns.
Source.

It is worth noting that to find your website target group, look for their shared characteristics. They usually will share 2-3 of the following:

Gender
Age
Profession
Location
Income or education level
Marital status

For customers to feel connected to a product, service or brand, they need to relate to the content and tone of the company’s message.

You don't make your sales pitch for a sports item to elderly people group. You market it to young people and athletes! That is called speaking their language. Knowing which audience you’re targeting with each campaign will ensure that you speak their language. Understanding this important key allows you to zero in on them more easily.

So, Why is Having a Target Audience Important?

There are a bunch of reason why finding your website target audience is important. The more obvious reason is marketing focus. When you know your target audience, you get to focus your marketing effort. You can avoid unnecessary wasting of resources because you are able to reach the right people the right way. It enables you to identify the market well enough to hone your marketing effort to get better. As a result your money is spend better and wisely because you are able to craft target specific messages for your customers.

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