3 digital media recovery strategy to counter the coronavirus pandemic

by Globifyx social Promote Your Business

Every day we are being sucked in into an uncertain future becauseof the coronavirus pandemic and we have no choice but to stay home and operate digitally. 

 

But, we can’t wait things to bounce back without doing anything. It is clear that the future will be heavily dependent on online transactions. Thus it is a good idea to make an exit plan well before the lockdown is eased.

 

We suggest that these three steps will allow you to take your business to a whole new level.

 

Steps:

 

·       Improve your online presence

·       Connect with businesses

·       Develop comeback plan with paid media

1. Improve your online presence

 

Nearly any website can use an update, from mobile load time to navigation, from shopping cart features to email capture.

 

Whether your website is not designed for AMP (Accelerated Mobile Pages) or has restricted web apps, web would have been a priority in 2020 long before the Coronavirus struck. About 50 per cent of traffic in many sectors now comes from non-desktop computers.

 

A mobile-first user interface these days is an absolute necessity, and an AMP-optimized platform that loads easily will help consumers irrespective of the device from which they come. Through an SEO standpoint it is accepted that search engines favour fast loading pages. For all platforms, and in particular for paying media where any customer.

 

Explore how to improve your websites:

 

• Value proposition.

• Overall feel and design

• Way of making a purchase

• Consumers have become more prone to getting what they need only one button away with the rise of cell phones.

 

Conduct experiments with floating lists, drop-downs and other ways of loading into the smartphone device as much as possible, which has increasingly evolved over the years, making it less overwhelming as it once was.

 

2. Best time to connect and network

 

It is that sort of a time where you can be benefitted by expert advice. It was difficult to hire experts for everything, but today, many such experts are present on social media and you can seek help. Some of them are giving free sessions as well. Do not miss out on such an opportunity.

 

Moreover, you can also benefit from various platforms that are social media for business, where you can connect with likeminded businesses. You can share ideas, product catalogues, service information and more. It is a great way to propagate your business and meet new people.

 

You can also promote your business on these platforms and reach out to new audience. This can allow you to open up new frontiers and conquer new industries. In these tough times, business networking can allow you to level up if you are willing to spend time and efforts.

  

3. Develop your comeback plan with paid media

 

Developing an aggressive plan in a slowdown sounds counter-intuitive. Particularly for channels traditionally used to drive pay for click operation which require direct investment. Nonetheless, doing it until one is out of the woods does not have any strategic edge and threatens the last minute problem of scrambling to relaunch.

 

Although several advertisers have suspended promotions through paying search, show, and other paying platforms, the strategic players are investigating ways to invest their residual budgets and create tailored relaunch plans.

Any paid media outlet these days comes with substantial levers of influence. From geo-targeting to user interests, as well as data convergence from the first and third-party audience, efficient and personalized full-funnel interactions can be generated through programmatic display, paid search, and paid media.

 

Create communications strategies to get the most reliable customer audiences on standby, using exclusive value propositions. Discounts and free trials are one way to go but there are others likely to move after that.

 

Be innovative on how you can:

• Re kindle curiosity in your business, with more time on your hands.

• Make customers learn about the goods in different ways and seek out programs that they would not have seen before.

It will build an array of strategic tactics to kick-start your recovery as things get better.

To direct timing decisions, track patterns and unpaid platforms to show stabilizing rates and where the most exciting digital operation is taking place.

Humanity has survived difficult times historically and it will endure this time too, but being a business owner it important you take measures to be prepared when the storm fades out, because it will be much difficult to sustain when this pandemic gets over. 

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Created on May 9th 2020 07:57. Viewed 424 times.

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