3 characteristics of promotional items

by Rose Farb Business Head

Promotional products are widely used for promotional marketing campaigns. And why not, for brands, they carry the required message for the target audience in the most impactful and cost-effective way. However, the promotional merchandise is not only about printing your company’s logo on it. It is more about choosing the right product for the right audience, in order to improve connection and relationship with the target audience.

Have a look at the 3 characteristics of promotional merchandise.


A useful promotional product increases the brand’s exposure. The more the recipient will use the promotional product, the more he or she will be exposed to your brand’s name and logo. You can choose promotional products that your target audience may highly use such as writing instruments, calendars, and key chains.

High Quality

The promotional product should be of high quality as the quality of the promotional product is directly related to the quality that your brand delivers. A low-quality promotional product can leave a negative impression on the minds of your target audience.


The promotional product should be educative and informative for the target audience in terms what the company manufactures. Likewise, you can choose the promotional product in a design that not only appeals to the audience but also conveys your message to them. For instance, if you are a traveling agency, you can choose holiday bookmarks as your promotional giftware.

Now that you know the 3 characteristics of promotional products, you can choose the same wisely and make your promotional marketing campaign a successful one.

Company Profile:

Trillium Sales Group delivers hand-selected and high-quality promotional giftware to its clients since 1999. The company offers right promotional products for the right campaign and most of the Trillium Sales Group’s feedbacks are positive, which add to the credibility of the company.

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About Rose Farb Innovator   Business Head

15 connections, 0 recommendations, 54 honor points.
Joined APSense since, September 21st, 2017, From 77 Martin Ross Avenue North York, ON M3J 2L5, Canada.

Created on Mar 21st 2018 04:55. Viewed 521 times.


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