3 Best Keyword Research Tools in 2021: Both Paid & Free

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“Keywords”. Keywords are an imperative element of any SEO strategy without a shadow of a doubt. Your content can be extraordinary, your SEO can be on-point but all your efforts might go in vain if you are unable to target the desired keywords.

Simply put, Keyword is any word or phrase, a user enters into their search engine. For instance, “best VPN”, “business hosting plans” and “how to make a website”. All of these phrases can be potential keywords for your website and the process of finding and analyzing them is called “Keyword research”.

Now, there are plenty of keyword research tools. Some are paid whereas some are free. With today’s article, I will tell you the 3 best keyword tool for SEO. So, here we go:

1. Ubersuggest

Starting off the list with a free tool, Ubersuggest is one of the most beginner-friendly keyword tools out there.

I remember when I started my first blog, I used Ubersuggest to create a batch of 30 keywords. And I must say, the batch did pretty well, considering it was my first blog.

Ubersuggest allows you to see search volume, CPC, and SEO difficulty for all the related keywords along with keyword ideas.

I recommend you to use its “daily searches” option for some time and then take its 7-day free trial, from there you can see if you want to upgrade.

Luckily, it is not super expensive and if you hate subscriptions, you can pay a lifetime amount. Don't worry its lifetime amount is still considerably less than the subscriptions of other tools.

And if you want to try out its monthly subscription, it costs the following:

• Individual- $12/month

• Business- $20/month

• Enterprise- $40/month

2. Answer the Public

“Answer the public” is a popular keyword tool dedicated to keyword ideas.

Just enter a keyword and it will give you tons of keyword ideas in a beautiful chart form. It supports multiple languages and offers 3 free searches per day.

After trying it for few days, you can upgrade it to a paid version. Here’s how its pricing works:

Pricing:

1. Monthly- 99 USD per month

2. Annually- Annually- 79 USD per month, billed yearly.

Benefits:

• Unlimited Searches

• Unlimited Users

• 5 Search Listening Alerts

• Compare Data Over Time

• CSV Export

• Hide Branches & Suggestions

• High Res Images

• Priority Customer Support

3. SEMrush

One of the most comprehensive SEO tools in the market, SEMrush is not just a keyword research tool. It is an “all-in-one” marketing tool.

It allows you to do keyword research in different ways like using a seed keyword or using keywords that drive traffic to your competitors. Moreover, you can enter a URL (typically your competitor’s URL) in its search bar and it will tell you all the keywords a website is ranking for.

Furthermore, it shows you pretty much all the data related to any keyword like search volume, CPC, keyword difficulty, mode of search, and location.

But, good things are often pricy and SEMrush is no exception. If you are flexible with your budget, I recommend you try it because it is worth the money.

And don’t worry if you are a bit tight on budget, you can try its 14-day free trial and see how it goes.