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3 advantages and 5 disadvantages of a Corporate Social Network

by Brahim A. Social Media Adviser, prof. Author

3 advantages and 5 disadvantages of a Corporate Social Network

Brahim AGHZAF

baghzaf@gmail.com

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More and more companies are turning to Corporate Social Network (CSN). - to improve exchanges between employees, maximize their watch or stimulate the creativity of the company collectively.

Today, well established in the professional  landscape, CSR (not to be confused with CSR = Corporate Social Responsibility) is not the cure for a thousand miracles.

We have selected 3 main advantages and 5 disadvantages that companies that use a corporate social network encounter.

3 advantages of a well-used (CSN)1 / Improved employee productivity in the company

In terms of profits, the social networks of companies are mainly involved in the productivity of employees and employees. By promoting knowledge sharing and pooling corporate resources, employees develop multiple skills independently and can quickly find the information they want quickly and easily.

20% of the working time is spent searching for information. A good (CSN) reduces and optimizes this time.

This ease of access to company resources is a considerable time saver for both employees and the company. In this sense, a survey published in 2016 by the firm McKinsey & Company showed that almost 20% of employees' working time is spent searching for information, including contacting colleagues by phone or e-mail. email.

With resources available immediately, there are so many emails or fewer phone calls for employees.

In these resources, you can easily include a business intelligence. Thus, your CSR also becomes an essential and practical work tool for your employees.Afficher l’image source

A good (CSN) makes it possible to:

• better integrate new recruits with new employees

• enable newcomers to better understand their new tools and working methods

A (CSN) makes it possible to circumvent the organizational and hierarchical silos of a company to promote exchanges between the various businesses, departments and departments of the company.

This transversal collaboration between employees is conducive to cooperation between departments and promotes de facto the sense of belonging common to the company.

Everyone feels closer to others, paradoxically thanks to a digital link. For example, live team-building operations work on this point.

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A good (CSN) makes it possible to:

• create a link between collaborators, especially of different services or "status" hierarchical

• strengthen the sense of belonging and involvement

3 / Better integration of new elements

Corporate social networks allow employees to meet or interact with colleagues with whom they may not be working directly. (CSN) is also an excellent tool to promote the integration of new recruits into the company!

This allows new employees to access the company's core resources - such as the company's graphic charter, organization chart, project sheets, etc. - and quickly understand the workflow in place.

A good (CSN) makes it possible to:

• better integrate new recruits with new employees

• enable newcomers to better understand their new tools and working methods

• save valuable time on information search and business intelligence

2 / A sense of belonging and increased involvement

A CSR makes it possible to circumvent the organizational and hierarchical silos of a company to promote exchanges between the various businesses, departments and departments of the company.

This transversal collaboration between employees is conducive to cooperation between departments and promotes de facto the sense of belonging common to the company.

Everyone feels closer to others, paradoxically thanks to a digital link. For example, live team-building operations work on this point.

A good CSR makes it possible to:

        create a link between collaborators, especially of different services or "status" hierarchical

        strengthen the sense of belonging and involvement

·         3 / Better integration of new elements

Corporate social networks allow employees to meet or interact with colleagues with whom they may not be working directly. CSR is also an excellent tool to promote the integration of new recruits into the company!

This allows new employees to access the company's core resources - such as the company's graphic charter, organization chart, project sheets, etc. - and quickly understand the workflow in place.

A good CSR makes it possible to:

• better integrate new recruits with new employees

• enable newcomers to better understand their new tools and working methods

 

5 points of vigilance to take into account for your CSR

Corporate Social Networks have many interesting benefits for the company and employees.

But we must not neglect the points of vigilance below, at the risk of leading to a more harmful than beneficial device.Afficher l’image source

1 / A sometimes difficult habit for employees

In a company where the digital culture is not dominant or whose information and communication circuits are already well established, it is sometimes difficult to obtain the support of employees in the establishment of a social network business.

Some will not see any real usefulness, will only see an additional workload and others will feel a little "overwhelmed" by this new platform.

Our advices :

• Sensitize, accompany, train your employees.

• Launch the program and animate it with qualitative content, which interests them.

2 / Attention to the digital divide within the company

This problem of membership joins another major challenge to overcome for companies that implement a CSR: that of the digital divide between employees.

All employees are not equal when it comes to digital technologies and the company must avoid running at two speeds: those who are comfortable with CSR and those who do not use it. In this sense, it may be a good idea to offer the most skilled employees the opportunity to train other colleagues through working groups or practical in-house demonstrations.

Our advices :

• Make your employees more comfortable with digital and use CSR to train their colleagues themselves.

• Adopt an appropriate tone, more playful but not condescending, to educate your less "digital" employees.

 

3 / A sometimes inappropriate use of employees with a risk of "facebookisation" of their work tool

To curb inappropriate exchanges and to sustainably regulate the interactions between the various employees of the company, it is desirable to produce an editorial charter and a code of ethics that will define the acceptable framework of exchanges between employees as well as the degree and nature of the moderation carried out by the company.

This will limit the differences, both on the time spent on the CSR and the use that is made of it.

Our advices :

• Build a framework through a collaborative process: the charter must federate and be accepted by all.

• Get inspired by our Corporate Social Networking Charter article.

4 / The need for a well-identified cell for all issues related to CSR

It is recommended to define a CSR governance unit, or a dedicated contact person / project manager, so that all employees identify the relevant department in the event of problems or queries on the corporate social network.

This dedicated contact will be in charge of answering questions, analyzing the use and improving the device, ensuring compliance with good practices.

In general, corporate social networks are set up by the internal communication departments in collaboration with the human resources department. These two departments are generally the two pillars of an effective corporate social network.

Our advices :

• The project can be carried by a junior, but it must necessarily be supported by a top manager and the Management of the company to be legitimate in the eyes of all.

• Do not impose the project on a person or service, but make them aware of the issues, objectives and benefits to be achieved in order to engage them.

 

5 / Multiple technical solutions ... that do not always meet the needs of the company

In general, companies turn to commercial technical solutions offered by major software companies, which a priori guaranteed the stability of the solution.

CSR includes office-oriented social applications (such as Office 365, Yammer or G Suite), project management-oriented solutions and collaborative work (Slack or Asana type). One can also evoke the solutions really oriented social media monitoring and content sharing (Ambassador type), it is then rather called Employee Advocacy.

Our advices :

• At Sociallymap, we use several solutions: Workplace for pro, corporate and fun information sharing; Trello for some points of Internal Com; and of course our Ambassador App for Monitoring and Sharing on our social networks

The tools offered on the market may prove to be unsuited to the needs of the company or unsuitable depending on the company culture or employee profile. According to Gartner, 90% of CAC 40 companies that have launched a corporate social network have failed to get employees to massively adopt it.

Résultat d’images pour Office 365 Corporate Social Network

Conclusion

Today, corporate social networks have become indispensable for some professional organizations that wish to better involve their employees and promote the sharing of information.

However, a number of disadvantages remain and may hinder the establishment of such a platform within a company. To ensure the success of the implementation of this platform, the project must necessarily involve all the services of the company. We must never forget that without the support of staff, a CSR is nothing


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About Brahim A. Tycoon I Premium    Social Media Adviser, prof. Author

4,439 connections, 610 recommendations, 33,836 honor points.
Joined APSense since, November 1st, 2015, From MRIRT, Morocco.

Created on Feb 19th 2019 23:03. Viewed 581 times.

Comments

Brahim A. Tycoon I Premium   Social Media Adviser, prof. Author
HELLO APSENSE GREAT MEMBRES! I INVITE YOU FOLLOW MY ARTICLES ; READ THEM! TAKE ADVANTAGE OF THEIR IDEES!
make your comment!
discuss them!
best regards to everybody
Feb 19th 2019 23:07   
NMJR Laudato Si Magnate II  Netizen Organization
Very informative and helpful. Thanks Brahim for sharing this post and opportunities to APSense colleagues!
Feb 21st 2019 03:22   
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