Fractals are considered to be natural or artificial entities or geometrical patterns, which exhibit a large degree of similarity to one another. This applies for example, when an object consists of several scaled down copies of itself (trees, snow-flakes, sun flowers, cells, thunderstorms, water waves, ferns, snail shell, broccoli etc.)..
The fractal principles can be found anywhere in nature! Even humans themselves, or plants, every animal and every crystal on this earth are fractal entities. As a smart entrepreneur, it is simple to reach the idea, that this may be an inherent natural concept. As we know, nature orders and creates everything according to this “higher principle”.
So if this was the case, then how would it work, if one were to try to build organizations, businesses, shops or business structures based on it? Whether it is in the form of websites, processes, teams of employees, editors, products, services, branches or subsidiaries? Exactly that is what the following pages will be about...and how you may integrate this approach into your own products, strategies and websites…
Viral-fractal business growth based on natural principles.
Benoit Mandelbrot discovered the principle of fractals and further realized that all of nature and the universe as a whole, works according to fractal patterns. This mathematician was the first, who could empirically prove that nature develops according to calculable mathematical principles.
We have to admit that this sounds a little like a magic formula, but the exciting thing is, that apparently some of the most successful entrepreneurs of our age utilize exactly these principles within the context of their own companies or organizations. One of the best examples for this is the screw-producer “Würth”, which can be read in the book “Wachsen wie Würth. Das Geheimnis eines Welterfolges!”. The book is formally covered with concepts, thoughts and ideas of fractal business growth, which is also reflected through branch systems, store chains or franchising..
Our target was to add to this “cell” (account) a viral component, so that every single “cell” will grow from within itself, divide and multiply. All new “cells” are connected to their originating first cell for life. This means: When OneBiz’s ecosystem is being recommended through a OneBiz cell, new cells develop which will be connected to the originating cell. Anything that is created in terms of “nutrients” through these new cells, will also benefit the originating cell.
To better understand this approach, and how exactly nature organizes itself fractally, I have created the following articles or bullet points for you. These have accompanied us during the recent months of planning and developing OneBiz. They have deeply influenced us. Consider that this also applies for your own projects, products or websites. The following rules are an essential guideline for the build-up of a viral fractal business and all connected processes:
Scientists consider fractals to be the secret principle of nature. Smart entrepreneurs such as Würth and other large company operators have discovered this decades ago. The concepts of branches and franchising systems are relying heavily on fractal business growth. The idea is to create a “cell”, a business, a system, an account, a company...which works through itself and is able to exist, and grow autarkic. This cell should then be cloned and multiplied as often as possible.
Naturally there can be shortages which can hinder growth, such as too little water or sun or anything. In the business world, solutions have already been discovered to combad this. One solution is discussed in the school of EKS Management (Shortage Focused Strategy). Accordingly, growth is always limited by shortages. If a fractal is not growing, it can only be due to 3 factors. Man, market, method.
“Man can learn, markets can be better analysed, method can be optimized after testing.”
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