22 Tips to monetize your newsletter
Honestly, another article about how ad blockers will be the doom of quality content online
might make me gag. Sometimes it seems there are more doomsayers than there are
viewable and relevant ads around.
Ad blockers and other issues turn display ads into a tricky
business when it comes to your website or blog. Between AdSense
optimization and selling your premium ad space? You may have
neglected to take full advantage of a resource you’ve had all along. Your
opt-in newsletter can (and might) be your main source of revenue. Don’t believe
me? Read on.
It seems many content creators miss the fact that their
email list in an extension of their audience. The loyal audience that entrusted
you with their email addresses might not visit your website often enough, but
everyone always remembers to check their email. I know I do. So that’s where
you should be, showing your followers relevant ads and content to maximize your
revenues. And you wouldn’t be the first to do it. In fact, almost two thirds of
B2B and close to half of B2C media companies rely on email banner ads and newsletter sponsorship for
monetization.
Diversifying the revenue stream from your content is
crucial, but you already know that. Email lists and newsletters are some of the
most useful tools in your monetization tactics belt. And you shouldn’t ignore
them. You may already be monetizing your opt-in email list (smart thinking!).
Or you could be scratching your head now, wondering why you haven’t yet. In
either case, I have a few tips to get you ahead of the game.
Tip 1: Sponsored content & native ads
Content advertising and native ads are all the Buzz in the
Feed. But be selective in your choice of partners and sponsors in your
newsletters. As selective as you are when choosing them for your website.
Tip 2: List sharing (co-listing) is caring
Your email database is an asset. Sometimes it’s worth
sharing assets with the right people. For example, the mailing list of a gaming
blog can be a great target for comic-book related content. And vice-versa. So
by trading or sharing opt-in newsletter subscriber lists, both sides expand
their audience.
Tip 3: Link smart
You don’t want to over-egg your newsletter pudding with too
many links. So when linking to content or specific sponsors? Be sure to send
your audience to the highest revenue pages or advertisers.
Tip 4: Promote premium content
If you don’t yet have a course, podcast or webinar to offer
you premium subscribers - launch one. And what better place to promote your
special new content than your newsletter?
Post Your Ad Here
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