2019 Digital Marketing Trends to Follow

by Saurabh S. Digital media & Content Creator

Technology and Algorithms keeps evolving and a digital marketing strategy needs to be frequently revised to stay successful. It’s the perfect time to reflect on what worked the last year and how the latest trends will help you grow your business. Here are the latest trends to keep an eye on for 2019.

Video Content: Video consumption is not expected to slow down. As more social platforms invest in video content, marketers are investing in video to engage their audience. The uses of video content has risen from 63% in 2017 to 81% in 2018. Brands are clearly recognizing that Video Content is now an essential tool to increase their sales. Hire a well experienced digital marketing agency in Dubai who can help you analyze the best types of video that work for your audience.

Social Media Stories: Vertical content is more appealing for mobile devices and make the next big trend in social media marketing. They are already engaging 15x faster than news feeds enough to encourage more marketers to try them out and they will become even more popular in 2019. Most of the brands are using stories with behind the scenes content, fun polls, countdowns or engaging videos that can also involve their followers. Stories don’t necessarily require the help of a creative professional, but they still need a strategy on how to make the most of them. 2019 will be the year that more marketers will integrate Stories into their digital marketing strategies as an effective method of reaching their followers.

Long-form content for SEO: Google doesn’t penalize blog posts if they fail to reach a certain word count threshold. A high-quality article with 1,600 words is also accepting by the google. It’s for that reason we’re seeing more publishers requiring guest authors to submit articles with a minimum of 1,000 or more words. In 2019, we’ll see more company blogs embracing long-form content, and incorporating it into their content strategies. Therefore, businesses that have found they aren’t getting SEO traction with short posts may want to “go long” and add more comprehensive articles, rich with information and insight, in order to both attract readers and give Google a reason to rank them more favorably.

Voice Search: With the improvement in voice recognition, voice searches have been increasingly getting more popular. As consumers are ready to spend more time on voice technology, marketers need to understand how to benefit from the growing trend. We need to start exploring how to create more conversational content. It’s not enough anymore to think of keywords and marketing jargon. Voice search is about knowing what consumers want and how they would use a voice assistant. This can bring a big opportunity for the brands that are ready to invest in this trend. Find right Digital Agencies in Dubai to create perfect strategy for your business.

Rise in Google AdWords: Newer Google Shopping formats will continue to grow. Google initially launched Product Listing Ads to appear for product-specific searches more than nine years ago, and what began as a format aimed primarily at long tail queries has evolved to provide relevant, image-based ads for many different kinds of searches. Search advertising revenue has been marching up, and will continue to do so for the foreseeable future.