2000 stores weeks generation home biggest jewelry chain brand
The brand-week-old terminal scale to expand rapidly in recent years, the group in the top comprehensive strength before, now has 2000 stores, all 32 provinces and cities covered more than 300 large or middle cities, become the nation's largest jewelry chain brand. The brand-week-old image spokesperson miss chiling Lin admiration, this is very remarkable achievement.
For many years, the week with the brand image of deep accumulate, mature chain marketing mode, perfect chain distribution operation system, comprehensive training steering system, a comprehensive logistics and distribution management, high quality customer service, the outstanding product quality, the leading brand development philosophy, in the mainland of total sales ranking top and has obvious advantages of distribution, in the domestic competition fierce jewelry market has achieved great success, make the counterpart envy, make industry shock.
A digital strategy, to optimize market
In December 2009, the brand-week-old chain breakthrough 1000 home, the successful realization "thousand shop plan". In 2012, the week of the national jewelry chain number nearly 2000, week at an alarming rate, in the brand-week-old empire map of drawing the grand grand chapter.
In 2011-2015, the week of the "golden dragon soar trilogy" entering a second song, explicitly pointed out that the present stage mainly through strengthening the brand construction, enhance the brand value and reputation. Creating the brand features, further improve brand influence, enhance the company overall strength.
The brand-week-old have the deep enterprise culture, after several years of development, the week of the "golden dragon declaration" deposits "three theory" "four common" enterprise culture connotation, and takes it as a support formulated the "golden dragon trilogy", "four color" strategy maps, "five lines of ecological management", and "six network support" optimization of the pattern of prospective market market strategic plan. Rely on these digital strategy and complete national market optimize strategic layout, solve the popularity and influence, scale development speed.
Second, with the brand construction strengthen public effects
In 2011, the week of the award-winning, successively is "the world brand laboratory" with 7.525 billion yuan brand value as "2011 year China 500 most valuable brand"; International financial advisory services Ernst &young (Ernst & Young) China and fudan university management institute awarded the week of "China's most potential enterprise" title; The central television issue week of "2011 CCTV annual brand" certificate. The brand-week-old of President of limited company of ZhouZongWen won the first "shenzhen industry leader", the brand-week-old in "2011 shenzhen top 100 enterprises", zhilian zhaopin was awarded as "the most attention by shenzhen women employers".
ZhouZongWen chairman in "2011 China brand released annual festival" said "week of dozens of years as one day, has been persistent, focus on creating the brand. Week of training week will be on the week of the core concept of love, sincerity, progressive and responsibility, to spread love, to create a beautiful, beautiful the week of the products sent to thousands of families, love the motherland the earth spread." This series of honor with the development of the week of testimony miracles, and constantly inspired weeks strangers unremitting efforts, continuous innovation.
As China's jewelry industry leader, in the pursuit of excellence enterprise development and at the same time, week in public welfare undertakings is generous in giving never continuously insists. The brand-week-old Co., LTD sponsored by "don diamond in light" large charity activities, for several years the blindness of the sale of funding cataract patients poor cataract patients, free for their do surgery tomorrow. In 2008, ten provinces and cities in the national comprehensive launch "never diamond in light let cataract patients to watch the games tomorrow" activities, helping to realize with cataract patients the Olympics dream!!!!!
Wenchuan earthquake happens, week of China youth foundation through, children in the quake-hit areas when a seismic "hunlei elementary school". Later in order to be able to continue to support disaster area education career, since 2008 began to sell a diamond jewelry each, to China children and teenagers' fund to donate a dollar money. In view of this, the China children and teenagers' fund awarded the brand-week-old Co., LTD "public love enterprise" title.
Three, focus on jewelry whizzy breakthrough homogeneity from the trap
Homogeneity is in recent years Chinese jewelry industry development bottleneck, the brand-week-old through the various efforts to promote China's jewelry design development. Week of held by named "Chinese jewellery design competition" and sponsor "China (shenzhen) international jewellery design competition", promoting jewelry design and research and development. And since 2008 released for jewelry popular trend, also is in the domestic industry first launched jewelry trend forecast, leading jewelry fashion trends.
Week of each jewelry series during development are both considered different expressions of love and transfer. "Drill and confused woman sweet" pendant series was published, innovation unique process design, can be perfume into diamond, and let every woman can according to shape his own style of sweet drill; "Happy moment" series, main paragraph "happy moment" to buddhist monastic discipline, have can rotate and time positioning function, can accurate keep every memorable moments; "Say love" diamond series, marnie wheel rotation design, advocates say love, for love peace. With gold edition series, bold breakthrough gold decoration previous conservative design, fine of letters, Numbers, modelling make consumers find everything new and fresh, through the different collocation, express different meaning. 2012 weeks was born in industry first put forward "the happiness" concept, "sunflower family micro happiness" new diamond with romantic small pure and fresh style for fundamental key, the small drill group of set process, with small drill symbolizes love people live happy little drops, modelling is more luxury dream. "Dance cheerfully" gold series, from a week of original design, stylist with concise realistically of draw inspiration from natural elements, the thousands of pure gold products into the design works, exquisite handmade crafts, combined with the pull of sand, sandblasting and nail sand, production effect make products fashion, stereo present, for myriad women bring wear effect.
Four, with mature chain operation management mode attract distributors
As a farsighted brand holding company, the first thing to do is not to earn money, but help dealers to make money, this is more important than anything.
The brand-week-old before distributors to join in, has hundreds of chain operation management of industry experience, formed the nucleus of marketing management, sales management, fund management, logistics management and information management, channel management, customer service management as a mature chain operation mode. So in the choice of dealers qualification is very strict, owns a corresponding means to evaluate and testing JingXiaoZhe qualification.
After a week of distributors to join, based on chain system's long-term operation, the brand-week-old will give a chain management method, to help chain quickly on track, and quickly realize the profit. To different qualifications dealers different stores open standards and support means, chain operation system operation process, the brand-week-old will make corresponding guidance, constructions inspection and supervision, and appeared in the condition of the return to provide suitable for constructions means. This paper turn from http://www.hijewelryshop.com
For many years, the week with the brand image of deep accumulate, mature chain marketing mode, perfect chain distribution operation system, comprehensive training steering system, a comprehensive logistics and distribution management, high quality customer service, the outstanding product quality, the leading brand development philosophy, in the mainland of total sales ranking top and has obvious advantages of distribution, in the domestic competition fierce jewelry market has achieved great success, make the counterpart envy, make industry shock.
A digital strategy, to optimize market
In December 2009, the brand-week-old chain breakthrough 1000 home, the successful realization "thousand shop plan". In 2012, the week of the national jewelry chain number nearly 2000, week at an alarming rate, in the brand-week-old empire map of drawing the grand grand chapter.
In 2011-2015, the week of the "golden dragon soar trilogy" entering a second song, explicitly pointed out that the present stage mainly through strengthening the brand construction, enhance the brand value and reputation. Creating the brand features, further improve brand influence, enhance the company overall strength.
The brand-week-old have the deep enterprise culture, after several years of development, the week of the "golden dragon declaration" deposits "three theory" "four common" enterprise culture connotation, and takes it as a support formulated the "golden dragon trilogy", "four color" strategy maps, "five lines of ecological management", and "six network support" optimization of the pattern of prospective market market strategic plan. Rely on these digital strategy and complete national market optimize strategic layout, solve the popularity and influence, scale development speed.
Second, with the brand construction strengthen public effects
In 2011, the week of the award-winning, successively is "the world brand laboratory" with 7.525 billion yuan brand value as "2011 year China 500 most valuable brand"; International financial advisory services Ernst &young (Ernst & Young) China and fudan university management institute awarded the week of "China's most potential enterprise" title; The central television issue week of "2011 CCTV annual brand" certificate. The brand-week-old of President of limited company of ZhouZongWen won the first "shenzhen industry leader", the brand-week-old in "2011 shenzhen top 100 enterprises", zhilian zhaopin was awarded as "the most attention by shenzhen women employers".
ZhouZongWen chairman in "2011 China brand released annual festival" said "week of dozens of years as one day, has been persistent, focus on creating the brand. Week of training week will be on the week of the core concept of love, sincerity, progressive and responsibility, to spread love, to create a beautiful, beautiful the week of the products sent to thousands of families, love the motherland the earth spread." This series of honor with the development of the week of testimony miracles, and constantly inspired weeks strangers unremitting efforts, continuous innovation.
As China's jewelry industry leader, in the pursuit of excellence enterprise development and at the same time, week in public welfare undertakings is generous in giving never continuously insists. The brand-week-old Co., LTD sponsored by "don diamond in light" large charity activities, for several years the blindness of the sale of funding cataract patients poor cataract patients, free for their do surgery tomorrow. In 2008, ten provinces and cities in the national comprehensive launch "never diamond in light let cataract patients to watch the games tomorrow" activities, helping to realize with cataract patients the Olympics dream!!!!!
Wenchuan earthquake happens, week of China youth foundation through, children in the quake-hit areas when a seismic "hunlei elementary school". Later in order to be able to continue to support disaster area education career, since 2008 began to sell a diamond jewelry each, to China children and teenagers' fund to donate a dollar money. In view of this, the China children and teenagers' fund awarded the brand-week-old Co., LTD "public love enterprise" title.
Three, focus on jewelry whizzy breakthrough homogeneity from the trap
Homogeneity is in recent years Chinese jewelry industry development bottleneck, the brand-week-old through the various efforts to promote China's jewelry design development. Week of held by named "Chinese jewellery design competition" and sponsor "China (shenzhen) international jewellery design competition", promoting jewelry design and research and development. And since 2008 released for jewelry popular trend, also is in the domestic industry first launched jewelry trend forecast, leading jewelry fashion trends.
Week of each jewelry series during development are both considered different expressions of love and transfer. "Drill and confused woman sweet" pendant series was published, innovation unique process design, can be perfume into diamond, and let every woman can according to shape his own style of sweet drill; "Happy moment" series, main paragraph "happy moment" to buddhist monastic discipline, have can rotate and time positioning function, can accurate keep every memorable moments; "Say love" diamond series, marnie wheel rotation design, advocates say love, for love peace. With gold edition series, bold breakthrough gold decoration previous conservative design, fine of letters, Numbers, modelling make consumers find everything new and fresh, through the different collocation, express different meaning. 2012 weeks was born in industry first put forward "the happiness" concept, "sunflower family micro happiness" new diamond with romantic small pure and fresh style for fundamental key, the small drill group of set process, with small drill symbolizes love people live happy little drops, modelling is more luxury dream. "Dance cheerfully" gold series, from a week of original design, stylist with concise realistically of draw inspiration from natural elements, the thousands of pure gold products into the design works, exquisite handmade crafts, combined with the pull of sand, sandblasting and nail sand, production effect make products fashion, stereo present, for myriad women bring wear effect.
Four, with mature chain operation management mode attract distributors
As a farsighted brand holding company, the first thing to do is not to earn money, but help dealers to make money, this is more important than anything.
The brand-week-old before distributors to join in, has hundreds of chain operation management of industry experience, formed the nucleus of marketing management, sales management, fund management, logistics management and information management, channel management, customer service management as a mature chain operation mode. So in the choice of dealers qualification is very strict, owns a corresponding means to evaluate and testing JingXiaoZhe qualification.
After a week of distributors to join, based on chain system's long-term operation, the brand-week-old will give a chain management method, to help chain quickly on track, and quickly realize the profit. To different qualifications dealers different stores open standards and support means, chain operation system operation process, the brand-week-old will make corresponding guidance, constructions inspection and supervision, and appeared in the condition of the return to provide suitable for constructions means. This paper turn from http://www.hijewelryshop.com
Advertise on APSense
This advertising space is available.
Post Your Ad Here
Post Your Ad Here
Comments